Don’t Phone it in! Winning Voicemail VO Auditions Explained Ft. Shelley Cohen


    Think commercial work is the only way to represent a brand with your voice? Think again! Voicemail and telephony voice over plays a crucial role in representing a brand’s literal voice, and a key touch point with hundreds, if not thousands of customers each year. In this episode of Mission Audition, Stephanie and Julianna are joined by Voice Over Artist and Coach, Shelley Cohen. Listen in to learn about how to connect with the caller, and master the art of sounding professional and warm at the same time!

    About Shelley Cohen

    Shelley is not only the virtual receptionist who welcomes you to Canadian telecom giant Rogers’ phone system, but has also been the voice for Canada Post, the National Gallery of Canada, the Department of National Defence (DND), Canada Revenue Agency, Global Affairs Canada, Transport Canada, the Museum of History, the War Amps of Canada, and much more. Having graduated from the B.C. Institute of Technology’s Radio Broadcast Communications program, Shelley was hired as the first female Radio Announcer on CKQR-AM in Castlegar, B.C. before moving onto CBC Radio. She began coaching voice over talent in 2007 and has offered her 14-week voice acting course Becoming a Voice Actor and Your Voiceover Launch workshops since 2011. Shelley has also been featured in James Alburger’s “The Art of Voice Acting.” Flip to Chapter 30, “Wisdom from the Pros,” to check out her survey “Are you Right for the Voiceover Business?” in the 6th edition of the book.

    For more information: web: email:

    Hosts: Stephanie Ciccarelli, Julianna Lantz, with special guest, Voice Over Actor and Coach, Shelley Cohen.

    Inspired? Try out this episode’s voice over script!

    Telephone IVR and Auto Attendant Scripts Examples

    Mission Audition is presented by Produced and Engineered by Shelley Bulmer; Scripting by Niki Clark and Keaton Robbins.

    See next page for transcription of episode.

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.



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