Sounding Relatable with Amie Breedlove


    Listeners often gravitate toward voices that they can form a connection with. That’s why more and more voice over casting directors are on the lookout for relatable reads. But sounding relatable to your audience doesn’t always come naturally: it takes a deliberate mix of enthusiasm, cool composure, and some careful script analysis. 

    Who better, then, to show you the ropes than Amie Breedlove? Beyond being the voice who reminds you to take your receipt at Target self-checkouts, Amie has lent her talents to countless other brands and trains others as a vocal coach. In this episode, Amie joins forces with Stephanie as they evaluate a lineup of auditions for an explainer video. Listen as Amie offers actionable insights about putting yourself in your listeners’ shoes, how to hit all the right notes, and the importance of sounding relatable when voicing lifestyle apps. 

    About Amie Breedlove

    Meet the voice of Target self-checkouts and more! Amie Breedlove stepped into the world of voiceovers in 1999 after a 16-year radio career.  Outside of Target, you can hear Amie on radio and television commercials, video games, podcasts, on-hold messaging systems, corporate web videos, and training videos and more for a long list of clients all over the world.

    Hosts: Stephanie Ciccarelli, with special guest Amie Breedlove.


    Inspired by this episode? Get your practice on with our voice over sample scripts

    Connect with Amie Breedlove on her website, Twitter, or Instagram, and hear her voice on

    About Mission Audition: Mission Audition is presented by Produced and engineered by Randy Rektor. Script written by Oliver Skinner.

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.



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