Sound Stories #016 – Why Your Brand is Not the Hero

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    Who is the hero of your brand storytelling? According to Scott Monty, CEO, Co-Managing Partner at Brain+Trust Partners, if it’s your brand, then you’re missing the mark. Listen as Scott talks about GE, Coca-Cola, Ford and other brands who are winning at brand storytelling – and why their strategies work. Bonus: Listen in as Scott goes a step beyond with tips and tricks on how to harness the power of influencer marketing.

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