Sound Stories #017 – Finding the Hidden Story

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    Perhaps one of the biggest challenges facing corporate storytellers today, is how to tell a consistent narrative, without telling the same tale, over and over again.
    Micah Baro, Creative Director and Content Strategist at Allison + Partners joins us to illuminate how he and his team find the ‘hidden story,’ for their clients. In addition, he explains how it’s possible to harness both live action video and animation in ways that allow you to tell your story in the most creative way possible.

     

    Allison+Partners http://www.allisonpr.com/
    Epic Content Marketing, by Joe Pulizzi http://www.joepulizzi.com/books/
    Seth’s Blog by Seth Godin http://sethgodin.typepad.com/
    AdWeek: www.adweek.com
    Follow Micah on Instagram: @Micah.gif (https://www.instagram.com/micah.gif/)

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