Sound Stories #028 – Crafting Award Winning Radio Ads


    How do you grab an audience’s attention when you only have 15 to 30 seconds? Chris Smith, Creative Group Head and Writer at the Richards Group has an admirable mastery when it comes to creating engaging and humorous radio ads. Listen as he describes his Radio Mercury Award winning campaign for Motel 6, and dives into his creative process.


    Chris Smith:
    The Richards Group:
    Ad Age Creative 100:
    Chris Smith lecture:
    Motel 6 ads:

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    Stephanie Ciccarelli is the Co-Founder and Chief Brand Officer of Classically trained in voice, piano, violin and musical theatre, as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. Possessing a great love for imparting knowledge and empowering others, her podcast Sound Stories serves an audience that wants to achieve excellence in storytelling. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.


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