Podcasts Voice Over Experts 12 Skills You Should Hone as a Voice Over Talent
Voice Over Experts cover image

12 Skills You Should Hone as a Voice Over Talent

apple podcasts google podcasts
Stephanie Ciccarelli
Share This Episode:

Voice over instructor and performer Marc Cashman identifies “12 Voice Over Skill Sets” that will help you to refine your current skills and develop new ones. From clarity to consistency to cold reading and more, you’ll find new ways that you can leverage your talent and make it shine brightly for all to hear. Listen to learn more about what successful voice over artists master and the skills that matter.

Links from today’s show:

Cashman Commercials
The Cashman Cache of Voice-Acting Techniques
Ask The Voice Cat Blog
Marc Cashman Voices.com Website

Your Instructor this week:

Voice Over Expert Marc Cashman

Marc Cashman Voice Over CoachMARC CASHMAN creates and produces copy and music advertising for radio and television. Winner of over 150 advertising awards, he also instructs voice acting of all levels through his classes, The Cashman Cache of Voice-Acting Techniques in Los Angeles, CA. Enjoying the distinction of being one of the few voice-acting instructors in the U.S. who is on “both sides of the glass”– he creates, casts and produces copy and music advertising for radio and television clients such as Kroger, Charles Schwab, Quizno’s, Pella Windows and Pabst Blue Ribbon Beer among many, many others.

In addition to his production schedule, he’s been an instructor at USC Graduate School and does pro bono work for numerous charitable and public service organizations. He instructs voice-acting of all levels through his online and tele-coaching programs, his V-O classes, The Cashman Cache of Voice-Acting Techniques in state-of-the-art studios in Los Angeles, CA, and produces voice demos. He also has a monthly online column, Ask the VoiceCat, plus blogs and podcasts through Voices.com, VoiceOverXtra.com and NowCasting.com.

Cashman Commercials © 2010

Did you enjoy Marc’s episode? Leave a comment with your thoughts!

Welcome to Voice Over Experts brought to you by Voices.com, the number one voice over marketplace. Voice Over Experts brings you tips, pearls of wisdom and techniques from top instructors, authors, and performers in the field of voice over. Join us each week to discover tricks of the trade that will help you to develop your craft and prosper as a career voice over talent. It’s never been easier to learn, perform, and succeed from the privacy of your own home and at your own pace. This is truly an education you won’t find anywhere else.
This week, Voices.com is pleased to present Marc Cashman.
Hi, this is Marc Cashman. You know, if a buck dropped out of the sky every time someone ask me what it takes to make it in the world of voice over, I could retire.
So now, finally, I’m going to sum up a dozen top skills that are fundamental to a successful career in voice acting, and amazingly, they all start with a letter C.
First is clarity. A voice actor’s articulation has got to be impeccable. Each word needs to be distinctly understood, not swallowed, mumbled, or garbled. And actor needs to make sure that they’re balancing their enunciation between over articulation and under articulation.
We don’t want to over enunciate or we won’t sound conversational. We’ll sound like pompous asses. We certainly don’t want to under enunciate or we’ll sound stupid or lazy or both. We always need to perform in the Goldilocks area of vocal clarity. Employers are always listening for narrators who can speak clearly without overdoing it or under doing it. It has to be just right.
Second, cleanliness. This only partly means you have to shower before a session. Cleanliness refers to mouth noise, and if you have a lot of it, you may have a difficult time getting work in voice over. Some people are blessed with minimal mouth noise. They’ve just inherited a genetic gift that makes saliva a non-issue.
But most narrators have some level of mouth noise; those glottal stops, clicks, and the smacking sounds that they mitigate in a number of ways; hydrating, otherwise known as drinking a lot of water, using throat sprays, mouthwashes, or herbal teas, munching tiny pieces of green apple in between narration excerpts, chewing gum or sucking on a lozenge. The last time an editor needs to clean up your VO tracks, the more chance you’ll be called back to do another session soon.
Third is consistency. In voice over, consistency is a highly valued skill. If you’re consistent in your volume, energy, pacing, articulation, characterization in your eye-brain-mouth coordination, you’ll be every director’s dream because you’ll be a voice actor they can rely on to deliver what they want every time.
Four, connected. Being connected to what you’re reading is vital to your performance and the believability of your interpretation. A professional narrator always sounds like they’re intrinsically interested in what they’re talking about regardless of whether they are. They always post the question.
If you’re not enthusiastic about what they’re talking about, why should the listener be interested in what you have to say? Being connected also means literally being physically connected to the page with your eyes scanning ahead to make sure you’re moving through the copier text without tripping or stumbling.
Voice actors use a number of different techniques to stay connected; using their hands to make points or gestures, inflecting when and where appropriate, making facial expressions to convey emotion, and using their body to physically interpret action into their voice.
Fifth is conversational. Being conversational in voice over isn’t as easy as it sounds. It takes an innate ability to lift words off the page effortlessly as if you’re speaking extemporaneously because you’re an expert, right? It means reading and speaking at conversational speed; the typical pace that we speak in every-day conversations. This skill is the result of not over or under articulating and is key to engaging the listener and maintaining their attention.
Sixth is cold reading. This skill is a must-have for long-form narration, particularly in the areas of E-learning modules, instructional CD-ROM narration, and nonfiction audiobooks. If you’re a busy voice actor, you don’t have time to pre-read dust in this or hundreds of pages of text before you take on a project.
The ability to cold read text will save you a lot of time in the studio, not to mention a lot of editing time. The ability to scan ahead to make sense of run-on sentences and to navigate incorrect punctuation is a skill that comes in very handy.
Solid cold reading is the manifestation of excellent eye-brain-mouth coordination and can be strengthened every day by constant practice. Reading aloud to your kids, significant other, parent, dog, cat, bird, or bunny will help you become a great cold reader.
Seven, chop-chop. Okay, this was my lame C phrase for being quick. I could have written C-W-I-C-K, but that would have been much lamer. Speaking fast is in many situations an essential skill in VO. It becomes readily apparent in a commercial where sometimes, you’re supposed to squeeze 40 seconds of copy into a 30-second time frame. I call this shoehorning, the ability to get through copy rapidly, but not at the expense of clarity. It’s a crucial skill that if you haven’t mastered, you need to develop.
Eighth is coordination. I referred to this under consistency and cold reading. And this is the mental muscle memory that develops when your eyes take in the words on the page, make the connections in your brain, and come out of your mouth. I call it eye-brain-mouth coordination.
And it’s a skill that voice actors develop after voicing thousands of pages of copy or text over a number of years. Some people are better at it than others. Sometimes, reading thousands of words and multiple pages of copy before making a mistake.
Developing strong EBM coordination is possible by cold reading copy every day. It’s like a musician who practices their scales every day. They strengthen their muscle memory, or it’s like going to the gym every day to build up your muscles and your stamina. Great EBM coordination is the hallmark of a professional voice actor.
Ninth is characterization. Any kind of voice acting that requires characterization requires acting, and actors understand what goes into giving a solid performance. Many of the skills I mentioned, consistency, conversationalality, being connected, in addition to the acting skills, believability, authenticity, emotionality, and interpretation are immensely important in telling a compelling story. The ability to perform solid characters are another arrow when you are quiver on voice acting skills.
Tenth is convincing. I’ve heard it said always sound like you know what you’re talking about even if you don’t. This could be the mantra for a narration. No matter what subject you’re talking about the ability to sound convincing encompasses skills of coherent explanation, a measured neutral or sometimes friendly tone, an appropriate amount of conversationality and energy, and an authoritativeness that’s believable and approachable. The most convincing narrators are those who in Penny Abshire’s term, “Tell. Don’t sell.”
Eleventh is control. Successful voice actors are always in control of their voice; that is they can control their pitch, their volume, and their breath. They control their pitch by understanding intonation, realizing that there are many musical applications to the spoken word.
They control their volume by understanding that volume for the most part has to be consistent. It’s their intensity that varies throughout a read, and they maintain excellent breath control by constantly replenishing the amount of air they need in order to get through words and phrases confidently. And they put all of these skills to use when they need to do any pickup phrases or insertions so they can match what they have recorded before.
Twelfth is confidence. The best think you can bring to any VO session is confidence, true confidence, not a false sense of bravado. Confidence comes from being prepared, understanding the subject, anticipating the dynamics of the studio session between the actor, director, and engineer, and many times, the presence of the client either in person or on the phone.
You can hear confidence in an actor’s voice, in their phrasing, presence, and overall performance. Confidence gives you stamina and believability, and makes it easier to work with the director who may sometimes be giving you a lot of conflicting direction. Confidence also gives you patience, which can really come in handy in many a recording session.
I can add 3 additional Cs under the heading of confidence, being calm, cool, and collected. There are so many more skills that we bring to a session that makes for a successful performance, and so many more attributes that you need to make it in the world of voice over. But if you can infuse these skills to every VO session, then you’ll be well on your way to a satisfying and lucrative career. And fun.
This is Marc Cashman. Thanks for listening.
Female: Thank you for joining us. To learn more about the special guest featured in this Voices.com podcast, visit the Voice Over Experts show notes at podcasts.voices.com/voiceoverexperts. Remember to stay subscribed. If you’re a first-time listener, you can subscribe for free to this podcast in the Apple iTune’s podcast directory or by visiting podcasts.voices.com. To start your voice over career online, go to Voices.com and register for a voice talent membership today.

Stephanie Ciccarelli
Stephanie Ciccarelli is a Co-Founder of Voices. Classically trained in voice as well as a respected mentor and industry speaker, Stephanie graduated with a Bachelor of Musical Arts from the Don Wright Faculty of Music at the University of Western Ontario. For over 25 years, Stephanie has used her voice to communicate what is most important to her through the spoken and written word. Possessing a great love for imparting knowledge and empowering others, Stephanie has been a contributor to The Huffington Post, Backstage magazine, Stage 32 and the Voices.com blog. Stephanie is found on the PROFIT Magazine W100 list three times (2013, 2015 and 2016), a ranking of Canada's top female entrepreneurs, and is the author of Voice Acting for Dummies®.
Connect with Stephanie on:
Twitter LinkedIn Voices

Leave a comment

Your email address will not be published.


  • D.Mendoza
    April 29, 2010, 6:57 pm

    That was great, thanks for sharing

  • H.Donaldson
    May 31, 2010, 8:43 am

    This was an excellent presentation and I’ll be back to listen to it again.
    I especially like the suggestion for developing the ability to do cold reads. Great. Thanks .

  • Richard Barr
    September 7, 2010, 5:11 am

    Thanks Marc that was really usefull. Measured, concise and intelligent – thanks!

  • Rafiulla Khan
    October 17, 2010, 3:53 am

    Gifted voice, Masha Allah! Yours is the first podcast I happened to hear on voices.com and it was a pleasure listening to you. Your point on cleanliness was something that got me thinking.

  • John Stretton
    November 5, 2010, 7:45 am

    Thanks Marc. Your Voice Over / Voice Actor tips are SO true! Character Voices are some of my favorite (and most fun) work, but can also be the most challenging.
    It’s great that you share your time and tips with others.
    Cheers! 😉
    (John Stretton)

  • Andrew John
    January 12, 2011, 4:37 pm

    Thanks, Marc. Its really good to see these tips articulated by an expert even though we may have been aware of some of them without really ever having to put them into words. I’ve just read the article, and I’ll be listening to your podcast soon to reinforce what I’ve read.
    I did voice training at a speech-and-drama establishment a few decades ago and got prizes, but mostly it was training for speaking and stage work that didn’t involve microphones and voiceovers, although the techniques have still been handy over the years.
    I recommend a book calledYour Voice by Andrew Armitage, but it’s out of print, although I did see it on eBay, I seem to remember. It’s an unfussy guide to clear speech and seems to focus on knowing

  • Charles Reese
    January 12, 2011, 5:20 pm

    This was a wonderful podcast. Thank so much.

  • Barbara-Ann Horne
    January 12, 2011, 5:20 pm

    Excellent tips! Great Constant reminders!

  • Marie Mayne
    January 12, 2011, 9:29 pm

    These tips came just in time — I record a commercial today! I’m working on my EBM coordination and to perfect my “shoehorning” to fit the :30 time slot. Thanks for sharing this valuable information.

  • Miguel Hilao
    January 23, 2011, 5:21 pm

    Very good information Mr. Cashman is very professional and his information is percise and to the point. I appreciate his talent and knowledge.

  • Sammy
    August 6, 2013, 5:31 pm

    Great Podcast, have taken note of a few tips. Thank you!

  • Gracey spurek
    August 16, 2014, 2:14 pm

    Hey thank you for this great post. As a over artist you should always work on your skills and develop new variations in your styles and the way your deliver the dialogues. It is also very important to improve your command on the language and also try to learn new languages for doing voice over.

  • Andrew
    March 5, 2016, 8:26 am

    All my life I have been told I have a great voice. I live in Charleston SC and I don’t know where to begin to look for jobs using my voice. I really want to do this but I wan to do it in Charleston,SC. Please give advice.

  • Andrew
    March 11, 2016, 3:34 am

    I did voice training at a speech-and-drama establishment a few decades ago and got prizes, but mostly it was training for speaking and stage work that didn’t involve microphones and voiceovers, although the techniques have still been handy over the years.

  • Stephanie Ciccarelli
    March 22, 2016, 8:21 pm

    Hi Andrew,
    Thank you for your comment! Someone from our team will be following up with you in the near term.
    We appreciate your interest and look forward to answering your questions.
    Take care,

  • Andrew
    March 23, 2016, 9:48 am

    Thanks very much Stephanie!

  • Troy Blackburn
    March 27, 2017, 7:14 pm

    That’s a good point you make about how professional voice over actors can maintain excellent breath control by constantly replenishing the amount of air they need in order to get through words and phrases confidently. I’ve heard, too, that it’s important to keep your lips moist and not dry in order to pronounce the words clearly and efficiently. I’ll be sure to remember this great information in case I ever decide to follow a dream of mine and become a voice over actor.

  • Alexandria Martinez
    May 22, 2018, 8:08 pm

    The other day, my good friend told me about her search for a voice over for a documentary. She needs to know what to look for in this type of service. I will let her know that a good service will understand how volume affects the intensity.