ELearning - The Right Parts, of the Right Story, to the Right Audience

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Elearning
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Description

Excerpt from a larger talk I give as a storytelling consultant.

Vocal Characteristics

Language

English

Voice Age

Middle Aged (35-54)

Accents

North American (General) North American (US General American - GenAM) North American (US New England - Boston, Providence)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
About halfway through the study, we realized that the cultures and the activities varied significantly from country to country, and what was needed was not one individual story, but 26 individual stories told the 26 individual audiences. The result was that each audience felt like this app was speaking directly to them. It was always the same story, the same app, but it was the right parts of the right story to the right audience.