TL;DR
The Voices Voice AI Product Launch showcased major advancements in ethical, authentic AI Voice technology. Highlights included a deep dive into the voice sourcing process for BMW’s personalized in-car voice assistant, Voices’ advanced licensing and recording systems, and insights from industry leaders and voice talent about the future of human-AI collaboration in branding.
The recent Voices Voice AI Product Launch revealed exciting advancements in AI Voice technology that are transforming how brands engage with their audiences.
For anyone who missed the live event, here’s a summary of the key highlights and insights shared by industry leaders, customers, and Voices experts:
Why Authentic, Ethical Voice AI Matters
Voices CEO Jay O’Connor kicked off the event emphasizing that voice is quickly becoming the primary interface for digital interactions.
Unlike robotic or generic AI voices, authentic and human-like AI voices have become critical brand identity elements. They are essential for creating trust and connection with customers.
Chief Marketing Officer Ruth Zive underscored market trends where brands are increasingly demanding one-to-one voice clones—custom voices recorded and licensed ethically from professional voice actors—to elevate user experience.
She explained the risks of using synthetic voices or improperly licensed audio. These practices can harm brand reputation and customer trust.
Real-World Example: How BMW Built a Personalized Voice Assistant
A fascinating case study came from BMW’s Patrick Prang, Principal Product Owner, Voice Experience at BMW Group, who shared how the luxury carmaker created personalized voice assistants for their vehicles.
BMW’s goal was to design voices that reflect each brand’s unique character, combining natural conversation style with intelligence and professionalism.
Working with Voices meant BMW was able to hand pick custom, exclusive voice talent whose voices embodied BMW’s brand personas.
Patrick detailed how BMW invested significant effort in:
- User research
- Technical excellence
- Cultural considerations
This ensured their voice assistants offered the best-in-class experience that car owners would trust and appreciate.
How Voices Simplifies Ethical Voice AI for Brands
The launch also provided a behind-the-scenes look from Voices’ product and tech leaders.
With Voices, voice talent sourcing is streamlined with millions of professional voices available worldwide, pre-vetted for AI licensing.
Clients receive tailored voice candidates matched to their brand needs, complete with custom auditions and authentic voice clone demos.
The innovative Voices Recording Studio, led by CTO DJ Jalali, enables high fidelity and performance-directed voice recordings through a web-based platform. This ensures technical and emotional precision critical for quality AI voices.
Strict ethical licensing frameworks protect brands and voice actors alike, ensuring all parties are aligned on usage rights and exclusivity for clients.
Voice Actors on Embracing AI Voice Cloning
The launch event also explores voice AI from the voice talent’s perspective. Voices shares a candid conversation with Lou Lambert, a professional voice talent with decades of experience to gain his opinion on the evolving landscape of voice acting and AI.
Lou is optimistic about AI as a tool to access new opportunities, while emphasizing the importance of fair licensing agreements, skilled direction, and high-quality performance standards.
Why This Matters to You
AI Voice technology is not just a novel feature anymore—it’s becoming an essential part of modern brand experiences.
Choosing the right voice, representative of your brand and backed by ethics and proper licensing, is crucial to build meaningful customer connections and brand trust in the AI era.
Watch the On Demand Version
If you missed the live launch, don’t worry! The full replay of the launch: Unlocking the Best Voice for Your AI is available On Demand.
Watch now to discover how your brand can unlock the perfect voice for your AI strategy with Voices’ trusted expertise and advanced technology.
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