Marketing
![A wall of TV screens showing different programming representing TV Sweeps Week.](https://static.voices.com/wp-content/uploads/2023/08/tv-sweeps-week-header-414x225.jpg)
What is Sweeps Week? Understanding TV Ratings
Sweeps Week is when stations arrange TV programming since viewership and ratings then dictate annual local advertising rates.
![A woman in a clothing store holding up a top on a hanger.](https://static.voices.com/wp-content/uploads/2022/04/retail-commercial-sample-scripts-header-414x225.jpg)
Retail Commercial Sample Scripts
Looking for retail commercial voice over sample scripts? Here are some 1-minute, 30-second, and 15-second sample scripts for your inspiration.
![2 men and a woman make a film outside, kneeling by a profession camera set up discussing the shot.](https://static.voices.com/wp-content/uploads/2021/10/brand_films-blog_image-414x224.jpg)
Why Companies Are Making Brand Films
Brand films are the right video strategy for any company with a story to tell. Here are 3 stellar examples, and the creative tips needed to get started with...
![Brand Mascots](https://static.voices.com/wp-content/uploads/2013/10/MR-2944-successful-brand-voices-300x165.jpg)
Top 10 Most Successful Brand Mascots of All Time
We round-up 10 of the most recognizable brand mascots that have successfully appealed to their target audiences while building trust and loyalty.
![A bearded man with a toque smiles to the camera during a commercial shoot.](https://static.voices.com/wp-content/uploads/2023/12/Sound-Silence-and-Sales_-The-Balancing-Act-in-Ads-2-414x227.jpg)
Sound, Silence, and Sales: The Balancing Act in Ads
In this blog, we'll delve into the nuanced world of advertising, exploring the roles of sound, silence, and voice over; and how they can be harmonized.
![A simple yet powerful illustration of diverse speech bubbles, highlighting the significance of inclusive dialogue in promoting social responsibility.](https://static.voices.com/wp-content/uploads/2023/11/AdobeStock_617264510-1-414x232.jpeg)
From Static to Dynamic: The Animation Ad Revolution
In this blog post, we'll explore how animation has changed the advertising game, and why it's become an indispensable tool for businesses.
![A man and woman stand in an office looking at a laptop.](https://static.voices.com/wp-content/uploads/2023/11/DSC_6084-1-414x276.jpg)
Sound Design: Crafting Ads That Resonate
In this blog post, we'll explore the keys to achieving sound design mastery to create advertisements that will truly leave an impact.
![A woman sits on a chair working on her laptop.](https://static.voices.com/wp-content/uploads/2023/11/DSC_6176-1-414x275.jpg)
Unlock the Power of Visual Stories in Video Ads
In the fast-paced world of digital marketing, where every click, impression, and conversion matters, it's crucial to capture your audience's attention.
![](https://static.voices.com/wp-content/uploads/2023/08/car-radio-station-414x222.png)
Creating and Optimizing Your Radio Imaging for Maximum...
Effective radio station imaging is crucial for distinguishing your station from competitors and providing a memorable listening experience
![A white podcast streaming icon set on a blue background, resting on a grey wooden floor](https://static.voices.com/wp-content/uploads/2018/10/MR-2851-how-to-find-podcast-guests-300x163.jpg)
12 Proven Strategies for Finding Podcast Guests in 2024
Here are 5 of the best ways to find podcast guests, what to keep in mind when choosing guests, and how to manage inbound guest requests.
![A hand holding up a phone with the TikTok logo in front of a blue background.](https://static.voices.com/wp-content/uploads/2023/06/text-to-speech-voice-tiktok-header-414x225.jpg)
How To Change Text To Speech Voice On TikTok?
Get a step-by-step tutorial on using TikTok to upload a video, from downloading the app to posting the final product. It's easy!
![A brown haired woman smiles while wearing headphones and speaking into a microphone.](https://static.voices.com/wp-content/uploads/2023/06/Voices-51-1-e1685979351501-414x278.jpg)
What Are Radio Sweepers?
This article will discuss what radio sweeps are, why they are essential, and how they can help keep listeners engaged.