Marketing

Sweeps Week is when stations arrange TV programming since viewership and ratings then dictate annual local advertising rates.

Effective radio station imaging is crucial for distinguishing your station from competitors and providing a memorable listening experience

Here are 5 of the best ways to find podcast guests, what to keep in mind when choosing guests, and how to manage inbound guest requests.

Get a step-by-step tutorial on using TikTok to upload a video, from downloading the app to posting the final product.  It's easy!

This article will discuss what radio sweeps are, why they are essential, and how they can help keep listeners engaged.

There are four ways to add captions to your TikTok videos–each having its own pros and cons. Below is a dissection of all four.

Radio ads can be an effective way to reach a large audience. In this blog, we'll discuss some elements that make a good radio advertisement.

Emotional commercials and advertising are among the most effective methods a brand can use. In this blog, we'll look at some of the best ads.

From Clubhouse to Twitter Spaces, social audio is on the rise. Here's everything you need to know about emerging voice-based social media.

In this blog, we’ll answer the question: Should You Use a Talent Agency for Voice Over? We’ll look at the pros and cons of each.

Why are television and streaming channels' commercials so loud? Part of it has to do with policies, the other with loopholes online.

If your lifelong dream is to live off a thriving podcast, you’ll be happy to know that now is the best time to create a podcast.