Marketing

A bearded man with a toque smiles to the camera during a commercial shoot.
Creators
Sound, Silence, and Sales: The Balancing Act in Ads

In this blog, we'll delve into the nuanced world of advertising, exploring the roles of sound, silence, and voice over; and how they can be harmonized.

A simple yet powerful illustration of diverse speech bubbles, highlighting the significance of inclusive dialogue in promoting social responsibility.
Creators
From Static to Dynamic: The Animation Ad Revolution

In this blog post, we'll explore how animation has changed the advertising game, and why it's become an indispensable tool for businesses.

A man and woman stand in an office looking at a laptop.
Creators
Sound Design: Crafting Ads That Resonate

In this blog post, we'll explore the keys to achieving sound design mastery to create advertisements that will truly leave an impact.

A woman sits on a chair working on her laptop.
Creators
Unlock the Power of Visual Stories in Video Ads

In the fast-paced world of digital marketing, where every click, impression, and conversion matters, it's crucial to capture your audience's attention.

Audio
Creating and Optimizing Your Radio Imaging for Maximum...

Effective radio station imaging is crucial for distinguishing your station from competitors and providing a memorable listening experience

A brown haired woman smiles while wearing headphones and speaking into a microphone.
Voice Acting
What Are Radio Sweepers?

This article will discuss what radio sweeps are, why they are essential, and how they can help keep listeners engaged.

Marketing
How To Add Captions to TikTok

There are four ways to add captions to your TikTok videos–each having its own pros and cons. Below is a dissection of all four.

A brunette woman wearing a pink shirt speaks into a microphone.
Marketing
What Makes a Good Radio Ad?

Radio ads can be an effective way to reach a large audience. In this blog, we'll discuss some elements that make a good radio advertisement.

A man with a commercial video camera films a woman holds a bouquet of flowers.
Voice Acting
The Most Emotional TV Commercials

Emotional commercials and advertising are among the most effective methods a brand can use. In this blog, we'll look at some of the best ads.

Bearded man speaks into phone
Technology
Your Guide to Social Audio: Clubhouse & More

From Clubhouse to Twitter Spaces, social audio is on the rise. Here's everything you need to know about emerging voice-based social media.

Three women sit around a table talking and laughing.
Creators
Should You Use a Talent Agency for Voice Over?

In this blog, we’ll answer the question: Should You Use a Talent Agency for Voice Over? We’ll look at the pros and cons of each.

A hand holding a remote and pointing it towards a color television.
Marketing
Why Are Advertisers Creating Loud Ads?

Why are television and streaming channels' commercials so loud? Part of it has to do with policies, the other with loopholes online.

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