Marketing

nostalgic seasonal photos
Marketing
Using Nostalgia Advertising in Your Holiday Campaigns

Nostalgia advertising is a strong way to connect with audiences from all generations. Make nostalgia a focal point of your holiday campaigns.

Woman sits by Christmas tree and fireplace with dog on her lap while online shopping using tablet
Marketing
4 Ways to Customize Your Holiday Ads for 2020

Brands need to customize their holiday advertising campaigns to fit this anomalous year. Here are 4 ways to craft your 2020 ad campaign.

A young woman with glasses speaking into her phone while writing in a journal, representing an interactive voice ad script.
Technology
How to Write an Interactive Voice Ad Script

Interactive voice ads are voice-activated audio ads that listeners can talk back to. Learn how to write your very own interactive voice ad.

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Marketing
How to Make Alexa Flash Briefing Skills

How to make Alexa skills, and how the Alexa Flash Briefing skill can become a part of your audio content strategy.

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Voice Acting
Product Placement in Video Games

Discover how product placement in video games can benefit both advertisers and game developers with these classic and cutting-edge examples.

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Voice Acting
Interactive Ads

Interactive ads are the new frontier for engaging your audience. Learn about different types of interactive ads and how to craft your own.

Girl listening to music with earphones on
Voice Acting
Engaging Your Audience With Interactive Voice Ads

Interactive voice ads have launched audio advertising into a new era. Learn how to craft your own voice dialogue ads with this guide.

an white animated rabbit hopping captured in 6 freeze frames to signifying the use of animation in advertising
Technology
Why Animated Video is the Perfect Media for Ads

Using animation for any marketing collateral provides a versatility that rivals other mediums like live-action. These 3 industry examples perfectly capture how.

Index finger with string bow tied around it
Voice Acting
Brand Recall: Boosting Brand Awareness in 2021

How easily can consumers recollect your brand? Learn about brand recall and how to boost it with this in-depth guide to brand awareness.

A graphic image shows sound waves emanating from the tip of a coloured pencil
Marketing
How to Complete a Brand Audit

Ensure your brand identity is resonating with audiences by conducting a comprehensive brand audit. Here's how to get started.

A map of the United States depicts each state and territory in a different shade of blue
Marketing
American English Dialects: Considerations for Advertising

National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.

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Marketing
Growing An Audience of Podcast Listeners

You've launched your podcast, now what? It's time to grow your listenership! Learn how with these easy tips.

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