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A bearded man with a toque smiles to the camera during a commercial shoot.
Creators
Sound, Silence, and Sales: The Balancing Act in Ads

In this blog, we'll delve into the nuanced world of advertising, exploring the roles of sound, silence, and voice over; and how they can be harmonized.

Realism in advertising represented by a man wearing headphones and using a smartphone.
Creators
How to Amplify Realism in Advertising

Here are some of the ways that brands amplify realism in advertising through diversity and inclusion, social causes and values, and ASMR and Foley effects.

Smiling man and a woman in an office shaking hands over a deal
Creators
License Like a Pro: Navigating Audio and Video...

Licensing allows content creators to use intellectual property legally. Understanding the nuances of licensing is crucial.

A simple yet powerful illustration of diverse speech bubbles, highlighting the significance of inclusive dialogue in promoting social responsibility.
Creators
From Static to Dynamic: The Animation Ad Revolution

In this blog post, we'll explore how animation has changed the advertising game, and why it's become an indispensable tool for businesses.

A recording sign lit up just outside of a sound booth
Creators
The Art of Voice Over: Making Every Word Count

The art of voice over lies in using a few carefully selected words to convey a message, a feeling or a story. Let's talk about making every word count.

The side profile of a woman with long brown hair wearing headphones and standing against a lime-colored wall
Creators
Creating Compelling Audio Ads: Unveiling the Secrets...

Let's explore some of the ways elite advertisers use audio to make successful and memorable campaigns that connect with audienes and drive sales.

A young man and woman sitting on wall and smiling with London, England's Tower Bridge in the background.
Voice Acting
From London’s Streets to Oxford’s Halls:...

Let's look at the British accent, its regional variations like Received Pronunciation, and some of the ways you can learn or perfect your delivery.

An asian man smiles during a sunny day.
Voice Acting
How to Get Into Character: A Comprehensive Guide to...

Before you get in front of the mic, do you have anything special that you do to get in the ‘zone’ for voice acting performances?

A photo of binaural microphones.
Technology
What Are Binaural Microphones?

In this article, we'll delve into the world of binaural microphones and explore the handful of benefits they offer to voice actors.

Technology
What Are Shotgun Microphones?

In this blog post, we're diving into the world of shotgun microphones, with a focus on two standout models: the Rode NTG3 and the Sennheiser MKH 416. 

A brunette woman leans against a pillar in an office while looking at her phone.
Technology
Get the Best Text to Speech Experience in 2024

In this blog, we’ll dive into how TTS can make lives easier, as well as provide engaging audio content from written sources almost instantly.

Multitrack of sound audio wave on Monitor.
Technology
How Do You Edit a Synthetic Voice? 

In this blog post, we explore the potential of synthetic voices and how text-to-speech & voice cloning technologies can be used for audio recordings.

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