A woman with brown hair listens to her phone as she sits on a bench, a man leans against the wall further down the hall. Technology

4 Ways Your Brand Can Use TTS: Part 4 in our TTS Series

We’ve done the background on what Text to Speech is, how it works, and some of its applications. Now let’s learn about some specific ways that you can use text to speech to improve your brand:

Faster Turnaround Times

Because TTS offers the immediate digitization of speech or written content, you can get your messages out to the world much faster.

Some of the best text to speech software even have the ability to differentiate between different speakers and automatically organize the content. Whether you want to quickly transcribe a meeting in real-time, are hosting a table read of a new script, or want to create a transcription of a podcast that has multiple voice actors, TTS can help.

TTS also allows you to complete work away from your keyboard and screen. Imagine being able to complete emails or compose a to-do list while you are on your morning commute.

Increased Web Presence

There are an estimated 773 million adults in the world today who have literacy issues. There are 2.2 billion people who have a visual impairment, albeit many of whom are able to address their issues with corrective lenses or other means. Problems can also arise for different segments of the world’s population, such as the elderly or non-native language speakers.

Using text to speech technology for your website opens your business up to a considerable section of the population that previously could not view what you are offering them.


One of the benefits of TTS is that you can scale your text to speech usage quickly. Once you develop your custom TTS for your business, it is easy to synthesize new data. 

Basically, you can use your TTS every time you want to create new content without having to establish a foundation of basic sounds or words. The limit on how much you offer your customers through text to speech is entirely based on what you want to do.

To draw a helpful comparison, imagine having to hire a voice actor every time you need to create audio. If you have large scripts or long passages, this could quickly become time-consuming and expensive. Creating a custom TTS library for your business solves this problem for you.


The previously mentioned benefits evidence the affordability of text to speech software, but we wanted to draw explicit attention to how TTS can save you money. 

Being able to utilize your personalized text to speech voice is going to be cheaper than hiring voice actors every time you need new audio content. And composing notes or creating scripts in real-time is both cost-effective and time-saving.

TTS can also help to make your staff more efficient. You can use text to speech to create practical training that allows your employees to improve their performances. And if you encourage your workforce to utilize TTS, they will be able to do more in less time and with less labor. All of the applications contribute to the profitability of your business.

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