Are you fascinated by TikTok’s explosive growth, and have you ever wondered about the possibilities it offers beyond just entertainment? If so, this blog post will shed light on an exciting aspect of this phenomenon that you may not have coAre you fascinated by TikTok’s explosive growth, and have you ever wondered about the possibilities it offers beyond just entertainment? If so, this blog post will shed light on an exciting aspect of this phenomenon that you may not have considered: the impact of TikTok on the voice over industry through advanced speech technology.
Born in 2016 and globalized in 2018 through a merger with Music.ly, TikTok is now the world’s most downloaded social app, surpassing even Facebook. With its personalized algorithm, viewers enjoy a tailor-made entertainment experience.
In this article
- How Do You Post A Video On TikTok?
- What is TikTok’s Text-to-Speech Feature?
- Benefits of Using Text-to-Speech in TikTok Content
- How to Change TikTok Text-to-Speech Voice
- Famous Companies That Use TikTok Voice Over
- Troubleshooting Common Issues
- Conclusion
A noteworthy feature on TikTok — video voice overs and voice effects — has unlocked a treasure trove of opportunities for voice actors.
Join us as we explore the transformative role of sound on TikTok. We’ll share findings from a study that delves into the compelling blend of video and captivating sounds, which engages our brains, piques our interest and makes us linger longer on the content. Let’s dive into how TikTok is reshaping the voice over industry one sound at a time.
How Do You Post A Video On TikTok?
Social media is an absolute necessity for any voice actor. They need to know the ups and downs, the ins and outs, and not be held back by a lack of know-how on any given site.
TikTok is no different, and it’s critical to know how it works and learn to use the platform to seek out opportunities. Below is a step-by-step tutorial on uploading a video using TikTok, from downloading the app to posting the final product.
Here’s a step-by-step breakdown:

- Go to the App Store or Google Play, and download TikTok.
- If you don’t have an account, sign up. You can browse the app as a guest but can not post videos.
- Once you have signed up with TikTok, click the plus sign at the bottom of the main page.
- The previous step should bring you to the camera screen, where you can choose a filter or effect, set a timer or change the speed you wish to record.
- When ready to record, tap the red circle to record without stopping, or hold down and release it to record in increments.
- You can slide your finger up or down to zoom in and out by holding down the record button.
- If you have recorded your video in increments, you can select ‘adjust clips’ to remove unwanted parts.
- You can add additional filters and effects on this screen, as well as text, captions, voice over, stickers and voice effects, making video editing seamless.
- When you are satisfied with your video, hit next.
- On this next screen, you can choose a cover for your video by picking a frame to use as the thumbnail. You can also add a description or hashtags that will appear underneath your video once posted.
- This screen is also where you will select your privacy options, including who will see the video, whether you want to tag anyone, and whether you will allow comments, duets or stitches.
- Once satisfied with your options, you can post to your page by hitting “Post” or save it to your private draft folder by tapping “Drafts.”
Tips On Having A TikTok Video Go Viral
While it may seem random which videos go viral online, it’s slightly different with TikTok. Their customized algorithm filters through millions of audio clips and videos daily, and the more people on the app, the better the idea of what will do well.
The audio, voice overs and sounds you add to your videos are critical to reaching as many people as possible. These, along with the tagline and captions, make a video stand out to a particular group. Engaging with the TikTok community through these features can significantly boost your video’s reach and impact.
For example, if you are trying to post a video about food, don’t use hashtags like #beachday or #vibes; instead, use something more relevant, like #snacksfordays or #foodiesunite.
The audio you choose does not necessarily need to be related to the video’s topic. Many audio trends last 24 hours, so if you can find those and use them with your videos, you will likely have more success than using outdated audio.
What is TikTok’s Text-to-Speech Feature?
TikTok’s text-to-speech feature is a powerful tool that allows users to convert written text into spoken words within their videos. This feature enhances the user experience by adding an auditory layer to visual content, making it more engaging and accessible to a broader audience. The text-to-speech feature supports a variety of voices, enabling users to select the tone and style that best fits their content’s mood or their brand’s personality. Whether you want a playful, robotic voice or a more serious, professional tone, TikTok’s text-to-speech feature has you covered. This versatility makes it a favorite among TikTok creators looking to add a unique touch to their videos.
Benefits of Using Text-to-Speech in TikTok Content
There are numerous benefits to using text-to-speech in TikTok content. Firstly, it makes content more accessible and inclusive, catering to a wider audience, including those with visual impairments or reading difficulties. Secondly, it boosts attention and engagement, providing a unique tool for creators to make their videos distinctive and capture viewers’ attention. Thirdly, it facilitates narration and storytelling, offering a straightforward solution for narrating content and supporting a new style of entertainment. Finally, it encourages the creative use of AI, allowing users to experiment with the AI’s capabilities and explore the boundaries of AI’s role in content creation. By leveraging the text-to-speech feature, TikTok creators can enhance their content creation process and connect with their audience innovatively.
Limitations of the TikTok App
While the TikTok app offers a range of features and tools for content creation, it has some limitations. For example, the app’s text-to-speech feature has limited voice options, which can restrict creators who wish to match the voice over’s tone more closely with their video’s mood or content. Additionally, the app’s AI-generated voices lack emotional depth and nuance, which can result in a disconnect between the video’s visual content and the voice over. Furthermore, pronunciation and clarity issues can confuse viewers or detract from the video’s professionalism. Despite these limitations, the text-to-speech feature remains a valuable tool for many TikTok creators, offering a convenient way to add spoken words to their videos.
How to Change TikTok Text-to-Speech Voice

Once you get to step 8 in the tutorial above, you can add text to your video that can be read aloud by a voice of your choosing. To change the TikTok voice, follow these steps:
- Click “text”
- Type out your text
- Click on the speech symbol to the left of your font selection.
- Choose which TikTok voice you would like to read your text using the TikTok voice generator.
You can select from various options, including a female voice, to match the tone and style of your content.
There are now several different voice options that can read your text. Interestingly, the original text-to-speech voice originated from Bev Standing, a Canadian voice actress who had no idea the app used her voice.
When Standing discovered the copyright infringement, she sued TikTok for irreparable harm. About two weeks after the lawsuit, TikTok removed the voice option but never confirmed that they had used Standing’s voice.
Accessing the Text-to-Speech Feature
To access the text-to-speech feature, users can follow these steps:
- Open the TikTok app and tap the ‘+’ button to record or upload a video.
- Type the text in the caption box and select the “Text-to-Speech” option.
- Choose the desired voice and language from the available options.
- Adjust the speech rate and pitch to customize the voice over.
- Tap “Done” to apply the text-to-speech feature to the video.
Following these simple steps, you can easily add a voice over to your TikTok videos, making them more engaging and dynamic. The text-to-speech option is a fantastic way to bring your written text to life, adding creativity to your content.
Famous Companies That Use TikTok Voice Over
Just about every famous brand in the world has a TikTok account. Some of the most active include Red Bull, McDonald’s, Amazon and Walmart. These brands leverage TikTok videos to engage their audience with dynamic and creative content. Chipotle also has a popular TikTok account that often utilizes the text-to-speech feature to explain its recipes.
It’s common to have a social media manager post a video promoting their brand and proceed to do a voice over or text-to-speech option explaining the details or just a one-liner, meme or otherwise crowd-pleasing jargon.
Troubleshooting Common Issues
If users encounter issues with the text-to-speech feature, they can try the following troubleshooting steps:
- Check the app’s settings to ensure that the text-to-speech feature is enabled.
- Restart the app or device to resolve any technical glitches.
- Adjust the speech rate and pitch to improve the voice over’s clarity and quality.
- Try using a different voice or language to see if the issue persists.
- Contact TikTok’s support team for further assistance if the issue cannot be resolved.
By following these steps and understanding the benefits and limitations of the text-to-speech feature, TikTok creators can harness the power of this tool to enhance their content creation process and engage their audience more effectively. The text-to-speech feature is a valuable addition to the TikTok app, offering creators a new way to bring their videos to life with spoken words.
Conclusion
TikTok is built on collaboration between creators who use each other’s sounds. Creators can even experiment with different voice options, such as a robot voice, to add a unique touch to their videos. One sound can be the genesis of thousands of other ideas and trends. That singular sound can lead to viral videos from various creators with different styles and ideas.
The voice over and text-to-speech features take that a step further, allowing creators to build narration on top of pre-existing sounds, turning one clip into a completely new experience. The availability of free text-to-speech features makes it easier for creators to add engaging audio narratives to their content.
Looking for the right voice for your next TikTok campaign? Check out the world’s largest voice marketplace today.
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