In 2005, podcasting had just started and it was an untapped market. Many people had grown tired of listening to political talk shows and top 40 radio stations. Over time, it has become cheaper and easier to create a podcast, and over 162 million people in the U.S. have now listened to a podcast. A huge surge compared to the 11 million in 2006.
There are many podcast hosting services available to handle over the 2 million podcasts that now exist worldwide. These services are of varying quality. Some podcasts are fully-staffed, professionally produced programs that bring a lot of revenue and listeners. Others are less technical and made as a hobby for niche interests. Anyone can find something that interests them.
In this article
- How Do Podcasts Get Distributed?
- Top Podcast Service Providers
- Podbean
- Soundcloud
- Spreaker
- Buzzsprout
- Blubrry
- Spotify for Creators
- Conclusion
How Do Podcasts Get Distributed?
If you are looking into creating a podcast, you will also need to get familiar with the top distribution service before you go live.
After you have recorded and edited an episode of a podcast, the next step is to release it to the world. You have probably noticed that the same podcasts are listed on many platforms, such as Apple Podcasts, Google Podcasts, Spotify, iHeartRadio and Audible. But how do they get there?
It would be a lot of work to upload your podcast to all those sites every time you have a new episode. That is why there are so many podcast hosting service options. You subscribe to one of those services, and that’s where you upload your show. The service then distributes it to all the platforms where people download their podcast choices.
Top Podcast Service Providers
Listed below are some of the most popular choices for podcast hosting services. These options vary in features and price points. But there is a service that will fit into any budget. Some of the options will work even if you have no budget at all.
Podbean
How often you release new episodes and how long those episodes are will determine which service you choose. Podbean is one of the most widely used podcast hosting services. Like many of the other sites, they have a pricing tier. You can get minimal storage and features for free.
Podbean will not cost you anything until you have more than five hours of content. They offer you a free website for your podcast as well. While the free option is there, many go for the plan that is $39 USD per month, which gives you unlimited storage and a customized URL for your website.
Soundcloud
Soundcloud was created to give small, independent musicians a place to share their work. But, the Swedish company has embraced the podcasting community as well. You can easily create a podcast using Soundcloud. They will assign you an RSS (Really Simple Syndication) feed, which is what you will need to enable people to subscribe to your show.
Soundcloud is a good value for what you get. You do not have to pay anything if your content is under three hours. For $10.99 USD per month, you can get unlimited storage and lots of help with customized URLs and a player that can be embedded into your website.
Spreaker
Spreaker is a hosting service run by iHeartRadio. It has a lot of tools for both the podcast hobbyist and those who do it professionally. Spreaker is the first service on our list that will allow you to do live episodes. So if you want to create your podcast in a more traditional broadcasting way, this could be the service for you.
Spreaker has packages that range from free to a little on the pricey side. If you want to try the service, you can upload up to 10 episodes for free. Their middle-of-the-road package is $20 per month, will give you up to 500 hours of storage, uploads to some of the top platforms automatically and will help you monetize your work.
Buzzsprout
For people who are brand new to podcasting, Buzzsprout has an easy-to-use interface that makes publishing new episodes as simple as possible. All you have to do is upload your file and they take care of the rest. Your content will be submitted to the biggest podcast directories without you having to do anything.
Buzzsprout also includes a WordPress plugin to help you design your website and an embeddable player. The downside is the pricing. You can upload two hours of content for free every month. However, $12 USD per month only gets you three hours. You can go as high as $24 USD for 12 hours per month but with many services offering unlimited content for the same price or less, this might not seem like a great deal.
Blubrry
Blubrry has been around for a long time and it is used by many of the top names in podcasting. One of the things people love about Blubrry is their WordPress plugin called PowerPress, which lets you manage your podcast right from your website.
They do not have an unlimited storage plan, but many of their users love the detailed analytics and statistics they provide. The analytics Blubrry provides can be valuable in knowing what parts of your show people like and who your demographic is.
Blubrry has a standard plan for $12 USD per month that will give you 125 megabytes of new storage every month, or you can bump it to 400 megabytes for $20 USD per month.
Spotify for Creators
Spotify for Creators is a powerful free service for managing your podcast. Its tools make it easy for podcasters to distribute, monetize and grow their shows across all major podcast apps, freeing up your time to focus on creating content and engaging with listeners.
To earn ad revenue, podcasters have to apply and be accepted to the Spotify Partner Program. This lets creators earn a share of ad revenue whether fans listen to the show on Spotify or another platform. If your podcast also has video, you can unlock another revenue stream.
Another plus is detailed insights that allow creators to track performance and audience data, both on Spotify and across other leading podcast platforms.
Conclusion
There are a lot of podcast hosting services. Based on your needs, the frequency of your show and the number of your episodes, you’ll need to find the one that fits your needs. It may be one of the easier decisions you will make as a podcaster, but it’s one that could affect the longevity of your show.
What podcasting hosting service do you use and what do you like about it? Let us know in the comments below.
Leave a Reply