Advertising

Girl listening to music with earphones on
Engaging Your Audience With Interactive Voice Ads

Interactive voice ads have launched audio advertising into a new era. Learn how to craft your own voice dialogue ads with this guide.

Read more
Young man wearing headphones at computer screen with video conference call
Pivoting Your Marketing Message in the Wake of COVID-19

Discover how brands are using voice over as a tool to pivot their marketing message and connect with audiences in a rapidly changing world.

Read more
an white animated rabbit hopping captured in 6 freeze frames to signifying the use of animation in advertising
Why Animated Video is the Perfect Media for Ads

Using animation for any marketing collateral provides a versatility that rivals other mediums like live-action. These 3 industry examples perfectly capture how.

Read more
commercial length
The Best Length for a TV Commercial

The best commercial length for TV has been debated among advertisers for decades. Learn why some lengths of TV commercials are better.

Read more
Radio Ad
How to Create Effective Radio Ads

Radio advertising has remained one of the most effective promotional channels for advertisers. Here’s how to make it work for you.

Read more
A phone held up with a photo of a dog on it
Explainer Video Sample Scripts

Use these explainer video scripts for productivity software, a photo app, and an indie skincare brand for your demo and/or practice.

Read more
Index finger with string bow tied around it
Brand Recall: Boosting Brand Awareness in 2020

How easily can consumers recollect your brand? Learn about brand recall and how to boost it with this in-depth guide to brand awareness.

Read more
A map of the United States depicts each state and territory in a different shade of blue
American English Dialects: Considerations for Advertising

National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.

Read more
A plant growing above the others
Growing An Audience of Podcast Listeners

You've launched your podcast, now what? It's time to grow your listenership! Learn how with these easy tips.

Read more
nonprofit advertising
How to Advertise for Nonprofit Organizations

Five steps to follow to ensure that your nonprofit advertising campaign is a hit and reaches as many potential donors as possible.

Read more
Toy shopping cart overflowing with bags and packages atop a laptop keyboard
Black Friday Marketing Strategy

A roundup of the voices behind successful Black Friday and Cyber Monday commercial campaigns that follow three key marketing strategies.

Read more
7 Great Brand Storytelling Examples For You to Emulate

Running out of creative ideas to tell your brand's story to your audience? Here are 7 great brand storytelling examples you can borrow.

Read more