Advertising

Woman sits by Christmas tree and fireplace with dog on her lap while online shopping using tablet
Writing
4 Ways to Customize Your Holiday Ads for 2020

Brands need to customize their holiday advertising campaigns to fit this anomalous year. Here are 4 ways to craft your 2020 ad campaign.

Young bespectacled woman speaking into her phone while writing in journal
Writing
How to Write an Interactive Voice Ad Script

Interactive voice ads are voice-activated audio ads that listeners can talk back to. Learn how to write your very own interactive voice ad.

an Amazon Smart Speaker sitting on an end table next to a woman who looks pleased to own the smart speaker.
Writing
How to Make Alexa Flash Briefing Skills

How to make Alexa skills, and how the Alexa Flash Briefing skill can become a part of your audio content strategy.

Boy wearing headphones facing computer screen with video game
Advertising
Product Placement in Video Games

Discover how product placement in video games can benefit both advertisers and game developers with these classic and cutting-edge examples.

Close-up photo of index finger pressing touch screen
Freelancing
Interactive Ads

Interactive ads are the new frontier for engaging your audience. Learn about different types of interactive ads and how to craft your own.

Girl listening to music with earphones on
Voice Over
Engaging Your Audience With Interactive Voice Ads

Interactive voice ads have launched audio advertising into a new era. Learn how to craft your own voice dialogue ads with this guide.

Young man wearing headphones at computer screen with video conference call
Writing
Pivoting Your Marketing Message in the Wake of COVID-19

Discover how brands are using voice over as a tool to pivot their marketing message and connect with audiences in a rapidly changing world.

an white animated rabbit hopping captured in 6 freeze frames to signifying the use of animation in advertising
Audio
Why Animated Video is the Perfect Media for Ads

Using animation for any marketing collateral provides a versatility that rivals other mediums like live-action. These 3 industry examples perfectly capture how.

Index finger with string bow tied around it
Voice Over
Brand Recall: Boosting Brand Awareness in 2021

How easily can consumers recollect your brand? Learn about brand recall and how to boost it with this in-depth guide to brand awareness.

A map of the United States depicts each state and territory in a different shade of blue
Translation
American English Dialects: Considerations for Advertising

National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.

A plant growing above the others
How Tos
Growing An Audience of Podcast Listeners

You've launched your podcast, now what? It's time to grow your listenership! Learn how with these easy tips.

nonprofit advertising
How Tos
How to Advertise for Nonprofit Organizations

Five steps to follow to ensure that your nonprofit advertising campaign is a hit and reaches as many potential donors as possible.

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