Have you ever wondered what clients on the other side of the computer screen are thinking when reviewing voice-over auditions?
Brandon Faris, Director at LEAPframe, pulls no punches.
Make sure you’re sitting down!
With a coffee or tea in hand, you’ll be sure to get through.
Find out what you can do to make your audition stand out for all of the right reasons in today’s VOX Daily.
How To Be The Right Voice
By Brandon Faris
Creative direction is the road map that leads a project to its final destination. When collaborating with a group of artists to achieve a collective vision, it is important that everyone follows the same directions. When this works well, everyone arrives at the same place celebrating a great job. When everyone decides to go their own route; wires cross, deadlines get dropped, and time gets wasted.
As the director at LEAPframe, a Cincinnati video production company, I work directly with voice talent to achieve my creative goals. Over the past several years I have leaned heavily on Voices.com to find the right talent for my projects. The service is user friendly and gives me a huge variety of great voice over talent to choose from. However there is one thing that absolutely drives me crazy about the voice over community; the lack of creative courtesy.
When a producer or director posts a job he or she has given it much thought and consideration. The descriptions, samples, and tone have all been communicated for a reason. If I had a nickel for every “Radio Guy” demo that was submitted for my projects in-spite of listing “No Radio Guy” voices, I’d be a rich man.
If a client lists that they’re looking for a “friendly” and “conversational” tone, that doesn’t mean that they also want the “movie guy” or “broadcaster” voice. This lack of following directions wastes time and becomes frustrating. No one is going to hire talent that isn’t right for the creative direction.
My plea to the voice over community is to practice creative courtesy. Read the creative briefs and job descriptions thoroughly. If your particular sound or strength doesn’t align, then don’t submit your demo. Spend your time finding projects that most align with your particular sound.
Lastly, I want to speak about personal greetings. I’m never going to hire anyone because they include a “Hello, Brandon,” in a deep radio voice in their demo. This is always creepy and pushes me to click NEXT! I realize this might be an attempt to personalize the transaction, but what I really want to hear is a relevant entry that meets my creative needs. That will establish a far more personal connection because I feel like you understand me.
If you want to be hired, favorited, and recommended, then the formula is simple:
1) Respond Promptly
2) Make sure your voice matches the creative direction
3) Include the sample script (pre-fab VO reels are NOT relevant)
4) Deliver quality well read voice overs
5) Make prompt and accurate changes and updates
If you practice this type of creative courtesy, there’s a good chance you’ll get a 5-star rating. Producers and directors keep track of talent and crew who do a great job at executing on creative. So not only will you have a better chance of landing a job, but you’ll increase your chances of becoming somebody’s “go to” voice for whatever creative direction you do really well.
I’d love for you to continue the conversation with me on Twitter @brandonfaris and @leapframe.