Search results for marketers
Interactive Ads
Interactive ads are the new frontier for engaging your audience. Learn about different types of interactive ads and how to craft your own.
Brand Recall: Boosting Brand Awareness in 2021
How easily can consumers recollect your brand? Learn about brand recall and how to boost it with this in-depth guide to brand awareness.
How to Complete a Brand Audit
Ensure your brand identity is resonating with audiences by conducting a comprehensive brand audit. Here's how to get started.
American English Dialects: Considerations for Advertising
National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.
The 2020 Trends Report is Here!
Make 2020 your most successful year yet. Learn about media trends impacting your industry, including advertising, marketing and voice over.
Black Friday Marketing Strategy
A roundup of the voices behind successful Black Friday and Cyber Monday commercial campaigns that follow three key marketing strategies.
Recording and Creating Audio Ads
Studies show that online audio ads may be more effective than TV or traditional radio advertising. Learn how to create yours now!
7 Great Brand Storytelling Examples For You to Emulate
Running out of creative ideas to tell your brand's story to your audience? Here are 7 great brand storytelling examples you can borrow.
Choosing a Voice Over for Spanish-English Bilingual Audiences
Nielsen Data suggests that businesses are taking a specific approach to the spokespeople they choose when they’re aiming to appeal to bilingual audiences.
9 Storytelling in Marketing Trends to Track in 2024
Storytelling in marketing is a hot topic these days. Let the former New York Times brand content editor walk you through the trends to track.
Knowing When to Incorporate Accents into Advertising
The results from these studies about accents in advertising will help you decide when to use accents.
Audio Content Strategy: 5 Examples of Audio Blogs
Your audio content strategy needs to include audio on your blog. Get inspiration on how 5 leading publications have built their audio blog.