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Tommy Griffiths: And Mindy Williamson, as a voice over artist, you obviously have many clients that you work with, obviously you’ve picked up your first clients early on in your career. But let’s focus a little bit more on the voice over business. How do you continue to generate new business?
Mindy Williamson: I’ve found that I’ve made a lot of connections through the clients that I’ve met through voices.com and through a number of other services as well. And generating new business – generating repeat business is something that I’ve been focusing on lately, and the generation of new business is much like – and here in London, Ontario, we have a resource called the Small Business Centre. So I went there, and regardless of what kind of a business you’re doing, whether it’s a voice over business, or something that’s completely different, all of – all of what they tell you is kind of the same. You’ve got to get out there and market your stuff. You’ve got to have your solid products, and all of that. Everything that goes into a business.
So the marketing part of it is – you know, finding out where your clients are and I’m blown away by the number of start-ups and the number of tech companies and the number of people who need voice over. And not even people who were in the tech industry, but I did a voice over for a hairdresser a couple of weeks ago and do it for her phone tree.
There’s – they – you’re in need everywhere. So it’s a matter of kind of putting together your list of businesses that you want to work for, businesses that you could help, or finding where that hole is where they need you and you need them, and putting together your proposals or reaching out and saying hello or finding a connection and making it that way.
Tommy Griffiths: Jordan, Mindy mentions generating repeat business, and you’ve done a lot with voice.com. what do you do to keep your name on people’s desks? How do you get people, Jordan, to call you back? To make sure that … you are their go-to guy in a particular – for a particular client of business?
Jordan Wiberg: I find my approach has been to keep emails short and laid back and always prompt. Try and reply as soon as I can. I was really, really busy for the first few years doing this, and now I’m to the point where I don’t really have time to do a lot of new auditions. It’s a lot of repeat business.
So you know, every now and then I try and update my demos once a year. Sometimes that doesn’t happen. But when the demos are updated I’ll send them to a bunch of past clients that I think might be interested in hearing some updated reels, or if there’s any new projects that I’ve done that are interesting, or unique or that some certain clients might think are cool. You know, I’ll send them just to those select clients and often times it will generate into new jobs. Like, oh, you can do that kind of voice. I didn’t know you were – you know, I thought you were just one kind of voice talent, you can do guy-next-door. I didn’t know you could do cartoon work or animation work or promo stuff.
So yeah, I find just being friendly and laid back with clients, but also professional. You don’t want to be too laid back and … yeah, I – I just try to be myself and keep in contact with people as much as I can and not be annoying with how much I’m keeping in contact. You don’t want to constantly say, hey, you know, any work coming my way, or do you have anything that I might be a good fit for? You know, if they want to get ahold of you, they’ll get ahold of you.
Bryant Falk: I want to second that, what Jordan was mentioning about reaching a certain point with the students, that you know, you reached a certain point where you had enough clients where you’re not digging around for more. And I have to second that. I’ve got a number of students who have reached that point, and it’s been great for them. Because they’ve reached that point and they can keep – they look for those other unique things, but they have enough that they’re busy every day doing voice over.
Tommy Griffiths: And not being annoying is definitely a key to that.
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