Ellen Kupp
Ellen Kupp Guelph, Ontario, CA
About Us
This work is for World Vision International whose global brand promise is articulated as
“ Involvement with World Vision will be
a valuable, life-enriching experience that
excites the mind, warms the heart, and
lifts the spirit as together we enrich the
lives of children around the world.”
Our messaging about our corporate identity
needs to be expressed through the lens of our
brand in a contextual and compelling manner to
our audiences in a way that ‘excites the mind,
warms the heart and lifts the spirit’.