Growing Your Business

5 Ways Blogging Helps Boost Your SEO Efforts

Asking Google a question has become the norm for finding an answer quickly and easily. 

After typing your question into the search field, finding an answer you’re happy with, and closing the tab, you most likely move on. Now, let me ask you this – what did the fifth page of search results look like?

You most likely didn’t even get to the fifth page, as most people rarely do. That’s why it’s critical to work on an SEO strategy if you want to be relevant and visible to your target readers.

If you want to go for a strategy that will bring you organic traffic and a lot of benefits in the long run, learn how blogging can help your SEO efforts.

Here are the 5 main benefits of having a blog on your website. You’d be surprised how much a quality blog can speed up your growth and skyrocket you to the first page of Google search results.

1. Answer Questions to Cover Related Keywords

If your website doesn’t have a blog, know that you’re leaving money on the table. People ask Google millions of questions on a daily basis, and there lies your chance – identify what your target readers want to know and provide high-quality answers for them in the form of a response post. By writing a response post and covering the most important related keywords for the topic in question, you will build authority, increase your visibility, and eventually get more leads.

2. Your Readers’ Dwell Time Will Increase

A blog optimized for a search engine and aligned with a reader’s search intent is more likely to keep that reader on the page for a longer time. If you’re tracking your website analytics, pay attention to “Dwell Time”. The more this number increases, the more Google will recognize that your content is worth reading since your visitors stay on the site for a while. Another metric you should pay attention to is average time on page and average session duration. 

3. You Can Use Long-Tail Keywords

Short forms don’t give you much space to use long-tail keywords, which are quite important if you aim for a high ranking. Long-tail keywords are more specific and may match your readers’ search intent better.

4. You Can Get Quality Backlinks

As you publish high-quality content on your blog, Google will start recognizing your site as a place with credibility. You’ll get more indexed pages but also higher chances of getting a quality backlink, as other websites will perceive you as an authority in your niche. That also affects your overall ranking.

5. You Can Improve Your Internal Linking

Blog posts provide you with an excellent opportunity to improve your website’s architecture. The whole point of adding internal links to your posts is to help the visitor (and Google) navigate your website in a more straightforward manner.

Rank Higher with Quality Content

There are many SEO techniques you can apply to improve your ranking, but when it comes to on-page SEO, blogging is the way to go.

And not only can quality blog posts help you get backlinks and improve dwell time, but it’s also the most reliable way to connect with your audience, establish credibility in your niche, and build trust within a community that will gladly buy your product or service when you offer them.

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