Phrases That Define Advertising Campaigns
An advertising slogan is a concise phrase that defines an advertising campaign. The most effective and catchy slogans are imprinted in the collective mindset of the masses so that they automatically associate the phrases with the products for the longest time. Some advertising slogans have seeped so deeply into the public consciousness that they become much more than just some catchphrases to sell some products.
In this article
- Phrases That Define Advertising Campaigns
- 40 popular ad slogans and campaigns:
- For more information on popular ad slogans and campaigns:
For instance, the legendary Nike slogan “Just Do It” has emerged from its advertising shadows to become a mantra of life for many people. Some advertising slogans have such a long life that they become part of pop culture. It has been close to 30 years since Brooke Shields said “You wanna know what comes between me and my Calvins… nothing,” but many people still remember her in those advertisements. Since then, Calvin Klein jeans have become “sexy.” Just like other forms of pop culture, advertising slogans can be just as iconic in defining a generation. Here are some of the most memorable advertising slogans.
40 popular ad slogans and campaigns:
“I can’t believe I ate the whole thing!” (Alka Seltzer)
“You’re in good hands with Allstate.” (Allstate Insurance)
“Don’t leave home without it.” (American Express)
“We try harder.” (Avis Rent A Car)
“A little dab’ll do ya.” (Brylcreem)
“The ultimate driving machine.” (BMW)
“Have it your way.” (Burger King)
“I’d walk a mile for a Camel.” (Camel)
“M’m! M’m! Good!” (Campbell’s Soup)
“Please don’t squeeze the Charmin.” (Charmin Toilet Tissue)
“It’s the real thing.” (Coca Cola)
“A diamond is forever.” (De Beers Consolidated)
“You’ll love the way we fly.” (Delta Airlines)
“Put a tiger in your tank.” (Esso)
“When it absolutely, positively has to be there overnight.” (Federal Express)
“Capitalist tool.” (Forbes)
“Say no to no say.” (Greater London Council)
“Guinness is good for you.” (Guinness)
“When you care enough to send the very best.” (Hallmark)
“Beanz meanz Heinz.” (Heinz Baked Beans)
“I think, therefore IBM.” (IBM)
“It is. Are you?” (The Independent)
“Grace…space…pace.” (Jaguar)
“Snap! Crackle! Pop!” (Kellogg’s Rice Frispies)
“Finger lickin’ good.” (KFC)
“Have a break. Have a Kit-Kat” (Kit-Kat)
“Betcha can’t eat just one.” (Lay’s)
“I’m lovin’ it.” (McDonald’s)
“Where do you want to go today?” (Microsoft)
“The milk chocolate that melts in your mouth, not in your hands.” (M&Ms)
“Good to the last drop.” (Maxwell House)
“Merrill Lynch is bullish on America.” (Merrill Lynch)
“Got Milk?” (Milk)
“It’s Miller time!” (Miller)
“I love New York.” (New York)
“The future’s bright. The future’s Orange.” (Orange)
“You’ll wonder where the yellow went when you brush your teeth with Pepsodent.” (Pepsodent)
“Schhh…You-Know-Who.) (Schweppes)
“The Uncola” (Seven Up)
“WotalotIgot!” (Smarties)
“Don’t just book it. Thomas Cook it.” (Thomas Cook)
“Fly the friendly skies of United.” (United Airlines)
“Be all you can be.” (US Army)
“It’s everywhere you want to be.” (Visa)
“Think small.” (Volkswagen)
“Where’s the beef?” (Wendy’s)
“Breakfast of champions.” (Wheaties)
“Let your fingers do the walking.” (Yellow Pages)
“You’re not fully clean until you’re Zestfully clean.” (Zest Soap)
For more information on popular ad slogans and campaigns:
- Top 10 Slogans of the Century: Ad Age’s list of the most memorable slogans.
- Commercial Scripts: Many of the most famous commercials were made popular by both the script and the voice over.
- Advertising Slogans of the 1930s: Some early, classic slogans from companies like Coca-Cola and Wonder Bread.
- The Art and Science of the Advertising Slogan: An article that explains the key features that every successful slogan should possess.
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