Best Explainer Video Voice Over Qualities
Great explainer videos not only have eye-catching visuals, but also clear and dynamic narration that can instantly grab and hold your viewer’s attention.
An example of a great explainer is Mint’s personal finance explainer video. It shows how strong animation, when paired with an attractive voice over delivery, can make for a professional, polished, and easy-to-understand explainer video.
The Benefits of Adding Voice Over to Videos
Especially with decreasing attention spans, your business has a lot to gain from employing a voice over read that keeps viewers glued to the screen and ensures that the key points of your explainer video leave a lasting mark.
Video content has never been consumed at a faster rate than it is in the present moment. Today’s consumers are more prone to put their trust in brands that provide video content that instructs their users how to use a product or service, or explainer videos that demystify a concept or unpack a trending news story. From the popular explainer videos produced by Vox to calming animated brand explainers, it’s safe to say that explainer videos are a mainstay of both modern marketing and journalism.
One of the greatest benefits of creating explainer videos is that they can rely primarily on a strong voice over narration to tell a story and succinctly outline a concept. When you use a creative services marketplace such as Voices, you can hire voice actors from around the world with just the click of a button. Instead of needing to book a recording session at a local studio, Voices gives you access to a diverse range of experienced talent who can complete a high-quality read of your script and deliver the file directly to you—no matter where in the world you are located.
Read on to learn about the best explainer video voice over qualities and witness how brands are successfully using them in their campaigns.
Finding the Best Explainer Video Voice Over Qualities
The vocal qualities of the voice over narration you use in your explainer video will determine the kind of impression you have on your audience. For example, opting for an emotional delivery in an explainer video about climate change will help you emphasize the severity of the issue.
Selecting the right voice over for your video can have a lasting impact on your audience. In fact, a 2011 study by Clark & Mayer found that learner retention is enhanced when words are paired with corresponding graphics and audio.
Additionally, the human voice is a powerful tool that can help you transcend accessibility barriers such as low literacy and geographic location, enabling you to reach a broader audience with your explainer video.
Now, let’s go over which explainer video voice over qualities appeal the most to audiences.
Top 6 Vocal Qualities for Explainer Videos
1. Believable Voice Over
A believable delivery ensures that every word of your script is conveyed in a meaningful manner, making your brand message more plausible to viewers. Your brand relies on the narrative you create, so a believable voice will certainly help your brand vision appear well-thought-out and credible, even if your idea happens to be slightly out there.
A majority of explainer videos display new ideas, making it crucial for your voice over to be convincing. Audiences can be wary about unique products or services, a believable style of narration will uphold your unique products or services, showing that they are worth investing in.
Similarly, a believable voice must also be relatable. For example, viewers in South Asia might not be as receptive to an Australian accent, because it may resonate less with the accents they’re typically familiar with hearing. A South Asian audience is more likely to believe in a voice that they can naturally relate to, and this is why your voice must also keep the target audience in mind.
Amazon Go’s explainer video uses a believable voice, which carefully explains how their innovative stores make shopping for groceries quick and easy. To viewers, the technologically-complex service actually seems very simple because the voice over explains it clearly and with confidence.
2. Friendly Voice Over
A friendly voice over shows the audience how approachable and caring your brand is by using a kind and helpful tone. Friendly voices are highly expressive and informal, bringing a human touch to your explainer video. We see more and more brands adopting this voice over quality, because it helps them connect with their audience on a more personal level.
Gigtown’s explainer video employs voice over that addresses the viewer as a friend, expressing the benefits of their service in a fun and informal way. Their colorful graphics and expressive narration portray the brand as approachable—a quality which will certainly attracts potential customers.
3. Conversational Voice Over
Conversational voice over is more engaging because it avoids using the formal, announcer-style voice. Instead, it conveys your brand message in a colloquial manner, being careful not to intimidate your audience. Most importantly, when considering the dos and don’ts of your brand voice, consider that conversational tones have been shown to prompt audience engagement with your brand. Conversational narration boosts audience engagement by raising questions, allowing your audience to join in the conversation by taking it to social media platforms.
Collaboration Squared’s explainer video uses a conversational voice over to emphasize the benefits of their product. The narrator asks its viewers several rhetorical questions to get them thinking about the benefits of video conferencing, showing how a conversational voice can be simple, but also highly effective.
4. Authentic Voice Over
This explainer video shows how Flokk believes in a green future and is willing to find innovative production processes to achieve a sustainable way of production. Their voice over clearly explains the strides they are taking to reduce their environmental impact, and this transparency shows how authentic their brand is.
5. Articulate Voice Over
An articulate voice over is clear and compelling, explaining your brand’s overall message in a straightforward manner. The voice over should carefully pronounce each word and focus on explaining the brand’s message in a simple manner.
Ahrefs’ explainer video uses a highly articulate narration to successfully describe why you need their product and how you can reap its benefits in multiple ways. Even though the script has technical jargon, it is easy to understand because it use san articulate and engaging voice actor, exhibiting how voice over quality really matters in an explainer video.
6. Humorous Voice Over
Using humor is a great way of connecting with your audience, because it shows that your brand has a personality and makes the explainer video enjoyable to watch.
Infusing humor into an explainer video voice over script requires a lot of consideration, because you don’t want to go overboard or risk sounding crude. There are several ways you can make your voice over humorous. Using exaggeration or sarcasm are some of the more clever ways to make viewers chuckle.
Disconnect’s adorable octopus and quirky animations are contrasted with the significance of internet security, causing the viewer to laugh at the unusual combination. Humor is also intelligently embedded throughout the monotone voice over, accompanied by fun visuals, portraying Disconnect’s overarching amusing personality.
Get the Perfect Voice for Your Explainer Video
When it comes to creating an explainer video that engages and converts your audience, you have a lot of options to choose from. When you use Voices, you have the opportunity to narrow your search for voice talent through a range of delivery styles, roles, and more.