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Automotive Commercial Sample Scripts

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If you’re looking for a script to inspire you, look no further. Whether you’re a voice actor who would like a voice over practice script, or a scriptwriter looking for examples that will light your creative fire, these commercial sample scripts have been assembled just for you.

Note: These sample scripts have been crafted with a focus on the automotive industry, and showcase fictional automotive brands.

For Clients Looking for Automotive Commercial Scripts

These automotive commercial scripts include specifications like voice age, gender, job description, languageroleaccent, etc., similar to voice over job postings on Voices.com. 

So, if you’re looking for a voice actor, the next time you post a job on Voices.com, you’ll know what job posting format will attract the best auditions. This formatting helps voice actors understand your overall vision, and bring it to life in their read.

For Voice Actors Looking for Automotive Commercial Scripts

Feel free to use these automotive commercial sample scripts for your demo and/or for practice! Keep in mind that when auditioning for jobs, it is recommended to only provide a small portion of the read in your audition. For example, a 7 to 15-second read of a 30-second script will suffice.

Featured sample scripts:

Automotive Commercial Sample Script: Wavefront Motors

Client:

Wavefront Motors

Voice Age:

Middle Aged (35-54)

Gender:

Male

Job description:

Wavefront Motors is an independent automaker that manufactures high-tech, battery-powered vehicles. This TV spot is meant to show off the lustrous design of their new model, while illustrating the brand’s core philosophies: technological innovation, a belief in renewable energy, and a harmony between machines and nature. 

Art Direction:

Without coming across as too cheesy or contrived, this ad is meant to exude the same feeling as a classic adventure film. We’re looking for a bold, gritty voice that is cool and sophisticated, and sounds like they’re beckoning the audience to come along for the ride. 

Category:

Television

Industry:

Consumer Brands

Style:

Authoritative, Smooth, Edgy

Language:

English

Accent:

North American

Word Count:

135, 78, 45

1-Minute Automotive Commercial Sample Script:

In a hurry to get somewhere?

The Wavefront will take you there and back again. 

The latest model from Wavefront Motors brings you a slick new design and an abundance of trailblazing features that harness the latest technological breakthroughs to deliver you from Point A to B in turbo-speed. 

This battery-powered vehicle runs entirely on renewable energy, so it’s an environmentally sustainable way of getting around. The Wavefront also comes equipped with cutting-edge motion sensor technology, so every moving object on and off-road is on your radar at all times. 

There’s also the state-of-the-art interior design, conceived for maximum comfort.

No more getting left behind. Drive fast with the Wavefront, zooming onto the market this year.

Learn more about our new initiative to make environmentally-conscious driving available to the world on Wavefront Motors dot com.

30-Second Automotive Commercial Sample Script:

[Close-up on a baby asleep in a crib. A mobile turns slowly above his head, casting shadows shaped like rockets and race cars across his face.]

“The future. You used to dream about it…”

[A classroom of first-graders watch their teacher with varying degrees of focus. The camera closes in on the face of a student who is far more transfixed than any of his peers, panning to reveal the chalkboard, which is riddled with diagrams about physics, the science behind wheels and motion, etc.] 

“…Learn about it…”

[In a cluttered garage, we see a teenager leaning over a homemade electric go-kart, adjusting its wheels with a wrench.]

“…Work toward it…”

[A young man steps through the front door of his apartment, evidently exhausted from a long day of work. He crosses to a shelf, produces a handful of bills from his pocket, and stuffs them into a glass jar where he’s saving money. Behind the shelf, we see a whiteboard filled with automobile designs.]

“…Save for it…”

[Through a rain-soaked window we see a man, now in his 30s, staring out into the street, tapping a pencil against a notepad, lost in thought. He looks down at his notebook and experiences an a-ha moment.]

“…Wait for it…” 

[A layer of fog blanketing a city street after a storm peels back as the new Wavefront model hurtles through it.]

“…You used to wonder what the future would hold. Now, you’re living in it.”

[We see a supercut of the Wavefront shooting through an assortment of scenic backdrops: a mountainside road, a sprawling desert, past a waterfall, down a city street at dawn, etc. Our hero, who we have seen grow over the years, sits at the wheel.]

“The Wavefront is an all-electric automobile that makes driving cleaner, safer, and faster. Equipped with cutting-edge sensors that detect nearby objects, and a lustrous new shape that cuts through the air, the Wavefront truly represents a breakthrough in modern driving.”

[A fast-paced shot of the Wavefront is suddenly reduced to slow-motion. The company’s logo fades in over the image, consuming the entire screen.]

“Life’s short. Drive fast.”

15-Second Automotive Commercial Sample Script:

The future. You used to chase it. Now you’re living in it. 

The Wavefront is an all-electric automobile that propels driving into a new era. With sleek, aerodynamic design, and ultrasonic sensors that prevent collisions, there’s no more getting left behind. Life’s short. Drive fast. 


Listen to a read of this sample script performed by Samuel Suk:

You can also hear this automotive commercial come to life in an episode of Mission Audition, where voice actor and coach Ron Allan evaluates a handful of auditions by voice actors performing their best reads of this very script!

Automotive Commercial Sample Script: Carpool Optic by Solar

Client:

Solar’s Carpool Optic

Voice Age:

Middle Aged (35-54)

Gender:

Male or Female

Job description:

Solar is a company that provides energy efficient tools to help parents. Their most recent line focuses on safety additions to tools/objects used everyday.

Art Direction:

We want parents to let parents know that we care about the safety of their children. Medium sell voice over that is authentic yet casual. It should not feel too pushy or salesy. Should be reflective of a parent/family man/woman.  

Voice Reference: Katie Holmes, John Krasinski

Category:

Television

Industry:

Consumer Brands

Style:

Casual, Authentic

Language:

English (North American)

Accent:

US Mid-Atlantic

Word Count:

49

15-Second Automotive Commercial Sample Script:

As a parent, I want to know that my kids are safe wherever they are. That includes riding in the car. With the new Carpool Optic from Solar I can breathe easy knowing my kids will arrive where they need to safely – whether I am the driver or not.

Automotive Commercial Sample Script: Valley View Automotive

Client:

Valley View Automotive

Voice Age:

Middle Aged (35-54)

Gender:

Male or Female

Job description:

Valley View Automotive is a family owned automotive business with several locations across Canada and the United States. The goal of this ad is to upsell SUVs over a two day period. Attracting middle aged persons who are looking to purchase a bigger vehicle.

Art Direction:

This is a hard sell. The promotion is time sensitive so we want customers in as fast and as soon as possible. Voice over should be thrilling and exciting yet commanding. Read at a fast-pace.

Voice Reference: Blake Shelton

Category:

Radio

Industry:

Retail

Style:

Upbeat, Authoritative

Language:

English (North American)

Accent:

US South (Deep South Dixie Delta)

Word Count:

109

35-Second Automotive Commercial Sample Script:

Are you ready to get revved up? Valley View Automotive’s got all of the hottest SUVs you’ve been searching for!

For two days only, come in for a test drive and leave with a powerful SUV for just half the price.

Yes, you heard it, half the price!

Hurry in to Valley View as fast as you can, by car or on foot to take advantage of this outrageous sale. Don’t wait, ‘cause this promotion is going on for only 48 hours and the SUVs are being driven out of the lot faster than you can say 4 wheel drive!

Valley View Automotive, SUVs to get you into gear.  

Automotive Commercial Sample Script: Otto’s Used Cars

Client:

Otto’s Used Cars

Voice Age:

Young Adult (18-35)

Gender:

Male or Female

Job description:

Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade. Through this campaign, we are trying to target students and young adults with a promotion.

Art Direction:

This is a soft sell ad. Think of a young adult talking to their friend and sharing a cool promotion that they heard about. Casual and laidback approach.

Voice Reference: Emma Stone

Category:

Radio

Industry:

Retail

Style:

Casual, Laid Back

Language:

English (North American)

Accent:

US West Coast

Word Count:

124

40-Second Automotive Commercial Sample Script:

Taking the bus is a drag! I used to be late for class all the time and chasing after buses is not a cool look.  

Luckily, taking public transportation is a thing of the past for me. Thanks to Otto’s Used Cars I was able to buy a car that fit my budget and style and now I arrive on time, every time.

For a limited time, Otto’s Used Cars is offering fifty percent off all 2008 to 2013 models for students. And it’s easy! All you have to do is show your student ID card and be handed the keys to your brand new ride.

Hurry in today and get your wheels so you can finally say goodbye to the bus for good.

Otto’s Used Cars has something for everyone!


If these automotive commercial sample scripts have you revved up, check out the other sample scripts featured in our library!

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Comments

  • Frank Maxwell
    April 15, 2018, 11:56 am

    l am new to voice over, but I loved your scripts, they are very helpful, but now the big question? how do I get you to love my take-in them?

    Reply
    • Maizah Ajmal
      July 7, 2020, 9:55 am

      Hai i am new to voice over… how do i start my job

      Reply
      • Oliver Skinner
        July 13, 2020, 1:17 pm

        Hey there,

        To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account. From there, you’ll be able to fill out your profile, upload your voice demo, and get access to our vast job board of voice over casting calls.

        Happy auditioning,
        Oliver

  • Afton Jackson
    September 30, 2019, 5:35 pm

    It is fascinating to see these samples for automotive commercials for radio. My son has a baritone voice and he aspires to become a radio announcer. It would be nice to have an automotive expert run these commercial lines along with him, that would be fun.

    Reply
  • Paul Leibrandt
    November 2, 2019, 8:41 am

    Great guidelines, thank you

    Reply
  • Denny
    July 11, 2020, 10:43 am

    Hello

    Reply
  • Bryan W. Tweet
    July 14, 2020, 7:31 pm

    Hello…. I am new to voice overs, but I can tell you this…. You won’t regret putting me to use.
    I look forward to hearing how I may be of service and how often.
    Thank you for your time and attention.

    Reply
    • Oliver Skinner
      July 15, 2020, 11:43 am

      Hey Bryan,

      To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account! From there, you’ll be able to fill out your profile, upload your demo(s), and get access to our vast job board of voice over casting calls.

      Happy auditioning,
      Oliver

      Reply
  • Edwin Mateo
    July 23, 2020, 11:26 pm

    I’m new to voice over and found your scripts extremely helpful.

    Reply
  • Maica Yvonne Bautista
    August 2, 2020, 2:42 am

    Its good.

    Reply
  • Sujatha SN
    August 9, 2020, 3:34 pm

    Very nice I think I do my level best to record voice

    Reply
  • John Colbe Piano Sepulchre
    August 12, 2020, 6:09 am

    Great scripts, very engaging, great flow and mix of words, not only entertaining but also very informative as well.

    Reply
  • Joanna
    August 13, 2020, 9:57 am

    Hi I’m just a senior high school student and I really love your script.

    Reply
  • Sharon
    August 17, 2020, 1:14 am

    Love your scripts

    Reply
  • Patricia Jones
    August 23, 2020, 1:39 pm

    I am new to voice over and am very excited for this new opportunity; just tell me all that I need and let’s get started.

    Reply
    • Oliver Skinner
      August 24, 2020, 9:42 am

      Hey Patricia,

      Start by taking a look at our Beginner’s Guide to Voice Acting to familiarize yourself with today’s voice over industry, and then following that with our onboarding video series about getting set up with Voices.

      Once you feel ready, you can sign up for a Voices account to begin auditioning for voice over work.

      Reply
  • Ahmad
    November 14, 2020, 4:08 pm

    I love the vocals and my problem is that am new to Voice over and I have a deep voice how can I fit in

    Reply
    • Oliver Skinner
      November 16, 2020, 9:29 am

      Hey Ahmad,

      Your unique vocal qualities are what make you stand out as a voice actor. When you sign up for a Voices account, you’ll even have the opportunity to list deep voice over as one of your specialties.

      To learn more, take a look at our Beginner’s Guide to Voice Acting.

      Reply