A mechanic using a ratchet on an engine Sample Scripts

Automotive Commercial Sample Scripts

If you’re looking for a script to inspire you, look no further. Whether you’re a voice actor who would like a voice over practice script, or a scriptwriter looking for examples that will light your creative fire, these commercial sample scripts have been assembled just for you.

Note: These sample scripts have been crafted with a focus on the automotive industry, and showcase fictional automotive brands.

For Clients Looking for Automotive Commercial Scripts

These automotive commercial scripts include specifications like voice age, gender, job description, language, roleaccent, etc., similar to voice over job postings on Voices. 

So, if you’re looking for a voice actor, the next time you post a job on Voices, you’ll know what job posting format will attract the best auditions. This formatting helps voice actors understand your overall vision, and bring it to life in their read.

For Voice Actors Looking for Automotive Commercial Scripts

Feel free to use these automotive commercial sample scripts for your demo and/or for practice! Keep in mind that when auditioning for jobs, it is recommended to only provide a small portion of the read in your audition. For example, a 7 to 15-second read of a 30-second script will suffice.

Featured sample scripts:

Automotive Commercial Sample Script: Wavefront Motors

Client:

Wavefront Motors

Voice Age:

Middle Aged (35-54)

Gender:

Male

Job description:

Wavefront Motors is an independent automaker that manufactures high-tech, battery-powered vehicles. This TV spot is meant to show off the lustrous design of their new model, while illustrating the brand’s core philosophies: technological innovation, a belief in renewable energy, and a harmony between machines and nature. 

Art Direction:

Without coming across as too cheesy or contrived, this ad is meant to exude the same feeling as a classic adventure film. We’re looking for a bold, gritty voice that is cool and sophisticated, and sounds like they’re beckoning the audience to come along for the ride. 

Category:

Television

Industry:

Consumer Brands

Style:

Authoritative, Smooth, Edgy

Language:

English

Accent:

North American

Word Count:

135, 78, 45

1-Minute Automotive Commercial Sample Script:

In a hurry to get somewhere?

The Wavefront will take you there and back again. 

The latest model from Wavefront Motors brings you a slick new design and an abundance of trailblazing features that harness the latest technological breakthroughs to deliver you from Point A to B in turbo-speed. 

This battery-powered vehicle runs entirely on renewable energy, so it’s an environmentally sustainable way of getting around. The Wavefront also comes equipped with cutting-edge motion sensor technology, so every moving object on and off-road is on your radar at all times. 

There’s also the state-of-the-art interior design, conceived for maximum comfort.

No more getting left behind. Drive fast with the Wavefront, zooming onto the market this year.

Learn more about our new initiative to make environmentally-conscious driving available to the world on Wavefront Motors dot com.

30-Second Automotive Commercial Sample Script:

[Close-up on a baby asleep in a crib. A mobile turns slowly above his head, casting shadows shaped like rockets and race cars across his face.]

“The future. You used to dream about it…”

[A classroom of first-graders watch their teacher with varying degrees of focus. The camera closes in on the face of a student who is far more transfixed than any of his peers, panning to reveal the chalkboard, which is riddled with diagrams about physics, the science behind wheels and motion, etc.] 

“…Learn about it…”

[In a cluttered garage, we see a teenager leaning over a homemade electric go-kart, adjusting its wheels with a wrench.]

“…Work toward it…”

[A young man steps through the front door of his apartment, evidently exhausted from a long day of work. He crosses to a shelf, produces a handful of bills from his pocket, and stuffs them into a glass jar where he’s saving money. Behind the shelf, we see a whiteboard filled with automobile designs.]

“…Save for it…”

[Through a rain-soaked window we see a man, now in his 30s, staring out into the street, tapping a pencil against a notepad, lost in thought. He looks down at his notebook and experiences an a-ha moment.]

“…Wait for it…” 

[A layer of fog blanketing a city street after a storm peels back as the new Wavefront model hurtles through it.]

“…You used to wonder what the future would hold. Now, you’re living in it.”

[We see a supercut of the Wavefront shooting through an assortment of scenic backdrops: a mountainside road, a sprawling desert, past a waterfall, down a city street at dawn, etc. Our hero, who we have seen grow over the years, sits at the wheel.]

“The Wavefront is an all-electric automobile that makes driving cleaner, safer, and faster. Equipped with cutting-edge sensors that detect nearby objects, and a lustrous new shape that cuts through the air, the Wavefront truly represents a breakthrough in modern driving.”

[A fast-paced shot of the Wavefront is suddenly reduced to slow-motion. The company’s logo fades in over the image, consuming the entire screen.]

“Life’s short. Drive fast.”

15-Second Automotive Commercial Sample Script:

The future. You used to chase it. Now you’re living in it. 

The Wavefront is an all-electric automobile that propels driving into a new era. With sleek, aerodynamic design, and ultrasonic sensors that prevent collisions, there’s no more getting left behind. Life’s short. Drive fast. 


Listen to a read of this sample script performed by Samuel Suk:

You can also hear this automotive commercial come to life in an episode of Mission Audition, where voice actor and coach Ron Allan evaluates a handful of auditions by voice actors performing their best reads of this very script!

Automotive Commercial Sample Script: Carpool Optic by Solar

Client:

Solar’s Carpool Optic

Voice Age:

Middle Aged (35-54)

Gender:

Male or Female

Job description:

Solar is a company that provides energy efficient tools to help parents. Their most recent line focuses on safety additions to tools/objects used everyday.

Art Direction:

We want parents to let parents know that we care about the safety of their children. Medium sell voice over that is authentic yet casual. It should not feel too pushy or salesy. Should be reflective of a parent/family man/woman.  

Voice Reference: Katie Holmes, John Krasinski

Category:

Television

Industry:

Consumer Brands

Style:

Casual, Authentic

Language:

English (North American)

Accent:

US Mid-Atlantic

Word Count:

49

15-Second Automotive Commercial Sample Script:

As a parent, I want to know that my kids are safe wherever they are. That includes riding in the car. With the new Carpool Optic from Solar I can breathe easy knowing my kids will arrive where they need to safely – whether I am the driver or not.

Automotive Commercial Sample Script: Valley View Automotive

Client:

Valley View Automotive

Voice Age:

Middle Aged (35-54)

Gender:

Male or Female

Job description:

Valley View Automotive is a family owned automotive business with several locations across Canada and the United States. The goal of this ad is to upsell SUVs over a two day period. Attracting middle aged persons who are looking to purchase a bigger vehicle.

Art Direction:

This is a hard sell. The promotion is time sensitive so we want customers in as fast and as soon as possible. Voice over should be thrilling and exciting yet commanding. Read at a fast-pace.

Voice Reference: Blake Shelton

Category:

Radio

Industry:

Retail

Style:

Upbeat, Authoritative

Language:

English (North American)

Accent:

US South (Deep South Dixie Delta)

Word Count:

109

35-Second Automotive Commercial Sample Script:

Are you ready to get revved up? Valley View Automotive’s got all of the hottest SUVs you’ve been searching for!

For two days only, come in for a test drive and leave with a powerful SUV for just half the price.

Yes, you heard it, half the price!

Hurry in to Valley View as fast as you can, by car or on foot to take advantage of this outrageous sale. Don’t wait, ‘cause this promotion is going on for only 48 hours and the SUVs are being driven out of the lot faster than you can say 4 wheel drive!

Valley View Automotive, SUVs to get you into gear.  

Automotive Commercial Sample Script: Otto’s Used Cars

Client:

Otto’s Used Cars

Voice Age:

Young Adult (18-35)

Gender:

Male or Female

Job description:

Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade. Through this campaign, we are trying to target students and young adults with a promotion.

Art Direction:

This is a soft sell ad. Think of a young adult talking to their friend and sharing a cool promotion that they heard about. Casual and laidback approach.

Voice Reference: Emma Stone

Category:

Radio

Industry:

Retail

Style:

Casual, Laid Back

Language:

English (North American)

Accent:

US West Coast

Word Count:

124

40-Second Automotive Commercial Sample Script:

Taking the bus is a drag! I used to be late for class all the time and chasing after buses is not a cool look.  

Luckily, taking public transportation is a thing of the past for me. Thanks to Otto’s Used Cars I was able to buy a car that fit my budget and style and now I arrive on time, every time.

For a limited time, Otto’s Used Cars is offering fifty percent off all 2008 to 2013 models for students. And it’s easy! All you have to do is show your student ID card and be handed the keys to your brand new ride.

Hurry in today and get your wheels so you can finally say goodbye to the bus for good.

Otto’s Used Cars has something for everyone!


If these automotive commercial sample scripts have you revved up, check out the other sample scripts featured in our library!

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Comments

  • Avatar for Frank Maxwell
    Frank Maxwell
    April 15, 2018, 11:56 am

    l am new to voice over, but I loved your scripts, they are very helpful, but now the big question? how do I get you to love my take-in them?

    Reply
    • Avatar for Maizah Ajmal
      Maizah Ajmal
      July 7, 2020, 9:55 am

      Hai i am new to voice over… how do i start my job

      Reply
      • Avatar for Oliver Skinner
        Oliver Skinner
        July 13, 2020, 1:17 pm

        Hey there,

        To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account. From there, you’ll be able to fill out your profile, upload your voice demo, and get access to our vast job board of voice over casting calls.

        Happy auditioning,
        Oliver

  • Avatar for Afton Jackson
    Afton Jackson
    September 30, 2019, 5:35 pm

    It is fascinating to see these samples for automotive commercials for radio. My son has a baritone voice and he aspires to become a radio announcer. It would be nice to have an automotive expert run these commercial lines along with him, that would be fun.

    Reply
  • Avatar for Paul Leibrandt
    Paul Leibrandt
    November 2, 2019, 8:41 am

    Great guidelines, thank you

    Reply
  • Avatar for Denny
    Denny
    July 11, 2020, 10:43 am

    Hello

    Reply
  • Avatar for Bryan W. Tweet
    Bryan W. Tweet
    July 14, 2020, 7:31 pm

    Hello…. I am new to voice overs, but I can tell you this…. You won’t regret putting me to use.
    I look forward to hearing how I may be of service and how often.
    Thank you for your time and attention.

    Reply
    • Avatar for Oliver Skinner
      Oliver Skinner
      July 15, 2020, 11:43 am

      Hey Bryan,

      To start auditioning for voice over work, I’d encourage you to sign up for a Voices talent account! From there, you’ll be able to fill out your profile, upload your demo(s), and get access to our vast job board of voice over casting calls.

      Happy auditioning,
      Oliver

      Reply
  • Avatar for Edwin Mateo
    Edwin Mateo
    July 23, 2020, 11:26 pm

    I’m new to voice over and found your scripts extremely helpful.

    Reply
  • Avatar for Maica Yvonne Bautista
    Maica Yvonne Bautista
    August 2, 2020, 2:42 am

    Its good.

    Reply
  • Avatar for Sujatha SN
    Sujatha SN
    August 9, 2020, 3:34 pm

    Very nice I think I do my level best to record voice

    Reply
  • Avatar for John Colbe Piano Sepulchre
    John Colbe Piano Sepulchre
    August 12, 2020, 6:09 am

    Great scripts, very engaging, great flow and mix of words, not only entertaining but also very informative as well.

    Reply
  • Avatar for Joanna
    Joanna
    August 13, 2020, 9:57 am

    Hi I’m just a senior high school student and I really love your script.

    Reply
  • Avatar for Sharon
    Sharon
    August 17, 2020, 1:14 am

    Love your scripts

    Reply
  • Avatar for Patricia Jones
    Patricia Jones
    August 23, 2020, 1:39 pm

    I am new to voice over and am very excited for this new opportunity; just tell me all that I need and let’s get started.

    Reply
    • Avatar for Oliver Skinner
      Oliver Skinner
      August 24, 2020, 9:42 am

      Hey Patricia,

      Start by taking a look at our Beginner’s Guide to Voice Acting to familiarize yourself with today’s voice over industry, and then following that with our onboarding video series about getting set up with Voices.

      Once you feel ready, you can sign up for a Voices account to begin auditioning for voice over work.

      Reply
  • Avatar for Ahmad
    Ahmad
    November 14, 2020, 4:08 pm

    I love the vocals and my problem is that am new to Voice over and I have a deep voice how can I fit in

    Reply
    • Avatar for Oliver Skinner
      Oliver Skinner
      November 16, 2020, 9:29 am

      Hey Ahmad,

      Your unique vocal qualities are what make you stand out as a voice actor. When you sign up for a Voices account, you’ll even have the opportunity to list deep voice over as one of your specialties.

      To learn more, take a look at our Beginner’s Guide to Voice Acting.

      Reply
  • Avatar for Daniel Jordan
    Daniel Jordan
    December 2, 2020, 1:18 am

    Thank you for allowing me to experience the call of Acting through voice. I’m so excited to use my voice to entertain and inform the masses. How do I get involved?

    Reply
    • Avatar for Oliver Skinner
      Oliver Skinner
      December 14, 2020, 11:33 am

      Hi Daniel,

      Thanks for your comment. You can get involved by signing up for a Voices talent account, which will grant you access to our vast job board of professional voice over opportunities.

      Reply
  • Avatar for thee Spaniard
    thee Spaniard
    December 9, 2020, 4:19 pm

    Excellent guidance! Thank you for giving me that spark I was looking for.

    Reply
  • Avatar for Jorge Morales
    Jorge Morales
    March 20, 2021, 5:07 pm

    Hi! I am new to voices and very excited
    Already signed in
    My native language is Spanish, though my English is pretty good too

    How could I find Spanish spoken jobs?
    Is there a lot going on with those or just a few from time to time?

    Thanks for the help!!

    Reply
    • Avatar for Oliver Skinner
      Oliver Skinner
      March 22, 2021, 10:21 am

      Hi Jorge,

      The best way to find Spanish-language voice over work is by filling out your profile in as much detail as possible, which includes listing all of the languagesyou speak and the accent(s) you speak with. That way, when clients are searching for a voice actor with your specific capabilities, they’ll be able to find their way to your profile.

      Reply
  • Avatar for Yesid Rodríguez
    Yesid Rodríguez
    May 18, 2021, 3:19 pm

    Excelente muchas gracias por las pautas

    Reply
  • Avatar for Emily Kalu
    Emily Kalu
    October 1, 2021, 6:55 am

    Hello, I am new to Voice Over and I am African. Will my accent be a problem with getting jobs?

    Reply
    • Avatar for Niki Clark
      Niki Clark
      October 5, 2021, 9:03 am

      Hi Emily,

      The beauty of an online marketplace that services clients from around the globe is that accents like yours are seen as an asset! There are job postings that come through every day requesting very specific accents—yours included! So, the short answer is not only is your accent not a problem, it’s exactly what clients are looking for every day.

      There are other factors to your success. Like good audio quality, a quiet recording space, and voice over practice. You’re in the right place! Keep practicing the sample scripts. Begin recording yourself and listening back to hear how you can improve. Here is our getting started guide. It will lead your through the process of setting yourself up on Voices to find those jobs that require an African accent.

      All the best,

      Niki

      Reply
  • Avatar for KB Maila
    KB Maila
    February 14, 2022, 7:45 am

    Hello Voices Family. I am a South African, I wanted to know how to place myself in a market beyond South Africa. Which platforms can I sign up on that are reputable?

    Reply
    • Avatar for Niki Clark
      Niki Clark
      February 16, 2022, 9:57 am

      Hi KB!

      It’s not uncommon for voice actors to create profiles on more than one online platform. We recently learned from our State of Voice Over report that more than 50% of voice actors stick to just one platform that works for them. While I can’t speak to other platforms, in the report we discovered that clients on our platform are on the hunt for diverse accents and languages for their projects. You can optimize you profile to improve your visibility for clients looking for your accent which is a great way to reach beyond your current market. Here’s some literature on how to do that.

      Hope that helps!

      Niki

      Reply
  • Avatar for Ajiya Taimako
    Ajiya Taimako
    April 7, 2022, 12:26 am

    This is so cool.. It gives a step by step detailed explanations, making it easy to use.

    Reply
  • Avatar for Royphan shikuku
    Royphan shikuku
    April 25, 2022, 12:09 pm

    Nice samples

    Reply