A mechanic using a ratchet on an engine

Sample Voice Over Scripts for Automotive Commercials

share on facebook share on twitter share on linkedin

If you’re looking for a script to inspire you, look no further. Whether you’re a voice actor who would like a voice over practice script, or a scriptwriter looking for examples that will light your creative fire, these commercial sample scripts have been assembled just for you.

Below each script, you’ll find parameters, which outline the length of the recording, the target demographic, vocal direction and more!

If you’re using the copy as a voice over practice script, you can try reading the script out loud, recording yourself, or even performing the read for a coach. The choice is up to you. The script’s parameters are reflective of the criteria that will be included in job postings found on voices.com.

Note: These sample scripts have been crafted with a focus on the automotive industry, and contain fictional automotive companies and automotive brands.

Sample scripts in this page:

Automotive Voice Over Script Sample: Carpool Optic by Solar

Client:

Solar’s Carpool Optic

Voice Age:

Middle Aged Parent

Gender:

Male or Female

Job description:

Solar is a company that provides energy efficient tools to help parents. Their most recent line focuses on safety additions to tools/objects used everyday.

Art Direction:

We want parents to let parents know that we care about the safety of their children. Medium sell voice over that is authentic yet casual. It should not feel too pushy or salesy. Should be reflective of a parent/family man/woman.  
Voice Reference: Katie Holmes, John Krasinski

Category:

Television

Industry:

Retail/Automotive

Style:

Casual, Authentic

Language:

English (North American)

Accent:

US Mid-Atlantic

Word Count:

49 words

15-second Voice Over Practice Script

As a parent, I want to know that my kids are safe wherever they are. That includes riding in the car. With the new Carpool Optic from Solar I can breathe easy knowing my kids will arrive where they need to safely – whether I am the driver or not.

Automotive Commercial Voice Over Script Sample: Valley View Automotive

Client:

Valley View Automotive

Voice Age:

Middle Aged

Gender:

Male or Female

Job description:

Valley View Automotive is a family owned automotive business with several locations across Canada and the United States. The goal of this ad is to upsell SUVs over a two day period. Attracting middle aged persons who are looking to purchase a bigger vehicle.

Art Direction:

This is a hard sell. The promotion is time sensitive so we want customers in as fast and as soon as possible. Voice over should be thrilling and exciting yet commanding. Read at a fast-pace. Voice Reference: Blake Shelton

Category:

Radio

Industry:

Retail/Automotive

Style:

Upbeat, Authoritative

Language:

English (North American)

Accent:

US South (Deep South Dixie Delta)

Word Count:

109 words

35-second Voice Over Practice Script

Are you ready to get revved up? Valley View Automotive’s got all of the hottest SUVs you’ve been searching for!

For two days only, come in for a test drive and leave with a powerful SUV for just half the price.

Yes, you heard it, half the price!

Hurry in to Valley View as fast as you can, by car or on foot to take advantage of this outrageous sale. Don’t wait, ‘cause this promotion is going on for only 48 hours and the SUVs are being driven out of the lot faster than you can say 4 wheel drive!

Valley View Automotive, SUVs to get you into gear.  

Automotive Commercial Voice Over Script Sample: Otto’s Used Cars

Client:

Otto’s Used Cars

Voice Age:

Student / Young Adult

Gender:

Male or Female

Job description:

Otto’s Used Cars is a used car dealership that normally targets families looking to upgrade their current vehicles through a trade. Through this campaign, we are trying to target students and young adults with a promotion.

Art Direction:

This is a soft sell ad. Think of a young adult talking to their friend and sharing a cool promotion that they heard about. Casual and laidback approach.
Voice Reference: Emma Stone

Category:

Radio

Industry:

Retail/Automotive

Style:

Casual, laid back

Language:

English (North American)

Accent:

US West Coast

Word Count:

124 words

40-second Voice Over Practice Script

Taking the bus is a drag! I used to be late for class all the time and chasing after buses is not a cool look.  

Luckily, taking public transportation is a thing of the past for me. Thanks to Otto’s Used Cars I was able to buy a car that fit my budget and style and now I arrive on time, every time.

For a limited time, Otto’s Used Cars is offering fifty percent off all 2008 to 2013 models for students. And it’s easy! All you have to do is show your student ID card and be handed the keys to your brand new ride.

Hurry in today and get your wheels so you can finally say goodbye to the bus for good.

Otto’s Used Cars has something for everyone!

If these automotive sample voice over scripts have you revved up, check out these scripts relating to the health industry.

share on facebook share on twitter share on linkedin

Related articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments

  • Frank Maxwell
    April 15, 2018, 11:56 am

    l am new to voice over, but I loved your scripts, they are very helpful, but now the big question? how do I get you to love my take-in them?

    Reply
  • Afton Jackson
    September 30, 2019, 5:35 pm

    It is fascinating to see these samples for automotive commercials for radio. My son has a baritone voice and he aspires to become a radio announcer. It would be nice to have an automotive expert run these commercial lines along with him, that would be fun.

    Reply
  • Paul Leibrandt
    November 2, 2019, 8:41 am

    Great guidelines, thank you

    Reply