Marketing

Explore the latest in podcast advertising for 2025: ad formats, CPM rates, audience demographics, and buying strategies.

Get a step-by-step tutorial on using TikTok to upload a video, from downloading the app to posting the final product.  It's easy!

The use of generative AI in ads has been growing exponentially despite a decidedly non-enthusiastic reaction from consumers and creatives.

Sweeps Week is when stations arrange TV programming since viewership and ratings then dictate annual local advertising rates.

Learn how to find the perfect podcast guests, what to consider during the selection process, and tips for efficiently managing guest requests.

Listed below are some of the most popular choices for podcast hosting services. These options vary in features and price point.

When it comes to marketing your podcast, here are some helpful tips, tricks and best practices from an industry expert.

There are 4 key benefits of podcasting for brands. Discover what they are and why they matter to brand marketers and podcasters everywhere.

Discover 10 famous brands and the iconic voices that shaped them. Dive into the world of branding and the legends who made it happen!

Looking for retail commercial voice over sample scripts? Here are some 1-minute, 30-second, and 15-second sample scripts for your inspiration.

Brand films are the right video strategy for any company with a story to tell. Here are 3 stellar examples, and the creative tips needed to get started with...

We round-up 10 of the most recognizable brand mascots that have successfully appealed to their target audiences while building trust and loyalty.