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Retail Commercial Sample Scripts

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Whether you’re looking to introduce new customers to your shop or product, or propel them through the door for the latest offer or special promotion, these retail commercial voice over script examples will give you the foundation you need. The scripts provided cover a range of 1-minute, 30-second, and 15-second runtimes to help provide word count examples and how much information you can fit into various recording lengths.

For Clients Looking for Retail Commercial Scripts

These retail commercial scripts include specifications like voice age, gender, job description, languageroleaccent, etc., similar to voice over job postings on Voices.com. 

So, if you’re looking for a voice actor, the next time you post a job on Voices.com, you’ll know what job posting format will attract the best auditions. This formatting helps voice actors understand your overall vision, and bring it to life in their read.

For Voice Actors Looking for Retail Commercial Scripts

Feel free to use these retail commercial sample scripts for your demo and/or for practice! Keep in mind that when auditioning for jobs, it is recommended to only provide a small portion of the read in your audition. For example, a 7 to 15-second read of a 30-second script will suffice.

Featured sample scripts:

Voice Over Script Example 1: Mash-Up Blenders Inc.

Client:

Mash-Up Blenders Inc.

Voice Age:

Young Adult (18-35)

Gender:

Male or Female

Job description:

The Mash-Up is an all-new voice-activated smart blender. It reads custom recipes out loud, so users can prepare a smoothie or sauce without the need to search for a recipe. The Mash-Up also features numerous voice-activated blend speeds and settings, and it plays upbeat music to counter that roaring blender sound. 
 
This internet video ad depicts somebody going through the motions as they start their day: hitting snooze on their alarm, struggling to climb out of bed, and dragging themselves to the kitchen. However, their Mash-Up blender provides an uplifting experience—and a delicious beverage—that lifts their mood.

Art Direction:

We’re looking for the voice of a girl or guy next door.
 
This commercial follows a character who is initially grumpy and kind of reluctant to start their day, but as the read progresses, they gain more energy and positivity. By the time you get to the third line, beginning with “The Mash-Up,” we want your read to exude spirit and cheerfulness. 
 
At the same time, this ad is introducing a brand new product and its technical features, so clarity in the script read is favored.

Category:

Internet Video

Industry:

Advertising

Style:

Personable, Retail, Upbeat

Language:

English

Accent:

US General American (GenAm)

Word Count:

168, 91, 50

1-Minute Internet Ad Sample Script:

We all know that breakfast is the most important meal of the day. But what are you to do when you find yourself in a rush, and you can’t imagine what to create out of the random items sitting in your fridge?

Make the most of what you already have by reading your ingredients out loud, and listen as the Mash-Up presents you with custom smoothie recipes from its extensive database. Get detailed recipe instructions as you move about your kitchen.

The Mash-Up is the smart blender that talks to you. You can even evade that roaring blender sound, since the Mash-Up plays upbeat music while it prepares your smoothie, alerting you when it’s ready. 

Why settle for a boring old blender? Try the Mash-Up and discover how to easily blend an assortment of smoothies that are jam-packed with nutritious ingredients and that taste out of this world.

Find the Mash-Up on our website or wherever you buy home appliances. Share your concoction online with the hashtag #MashUpMyMorning.

30-Second Internet Ad Sample Script:

Note: The Narrator in this ad should voice Robin’s lines as well. 

[From above, we see a young adult, Robin, fast asleep in her bed. Her astoundingly loud morning alarm sounds, and Robin immediately slams her hand against her bedside table, hitting snooze. She rolls over, buries her face in her pillow, and groans.]

Narrator: “Your mornings used to look like this.”

[Still half-asleep, Robin drags herself into her kitchen, and starts scouring her fridge and cupboards for something to eat.]

Narrator: “They used to sound like this.”

Robin [to herself, yawning]: “All I’ve got is… this banana, the remnants of a bag of spinach… some seeds… uh, peanut butter…”

[Robin tosses said ingredients into a blender that looks 50 years old. A painful, blaring noise fills the kitchen, until the blender’s blades get caught on some ice cubes, turning into an appalling clicking sound as the blades struggle to crush them up.]

Narrator: “But now that you’ve got the Mash-Up, your mornings sound like this.”

[Robin’s kitchen is suddenly bathed in golden light. The old blender disappears, and the Mash-Up blender appears in its place.]

The Mash-Up’s synthetic voice: “You’re in luck! You’ve got just the right ingredients to make a green monster smoothie. Start by adding a cup of baby spinach…”

[We see Robin grinning and humming to herself as she fills her new blender with precisely measured ingredients.]

Robin: “I’m all set! Now mash-up, please!”

[Close-up of the Mash-Up working its magic. The blender’s contents are instantly reduced to a beautifully-colored mixture. Dance music fills the air.]

Narrator: “The Mash-Up even plays upbeat music while your smoothie is prepared. Get that burst of flavor without needing to seek out new, complicated recipes.”

[Robin is so eager to drink her smoothie that she lifts the Mash-Up to her lips and drinks straight from the blender. She’s overjoyed.]

Narrator: “Leave those unpalatable mornings in the past. With the new Mash-Up blender, your mornings can taste like this.”

15-Second Internet Ad Sample Script:

What do your mornings look like? 

What do they sound like? 

The Mash-Up is a voice-activated blender that lists off smoothie ingredients so you can kickstart your day with a nutritious burst of flavor. When you’re ready, just ask it to “Mash Up.”

Now, what do your mornings taste like? 


Listen to a read of this sample script performed by Emily Gubler:

You can also hear this internet video script get deliciously mashed up by a number of voice actors in an episode of our very own Mission Audition, where husband and wife duo Amanda Sellers and Mike Schurko evaluate a handful of reads of this very script!

Voice Over Script Example 2: Nature’s Special Menu All Natural Dog Food

Client:

Nature’s Special Menu All Natural Dog Food

Voice Age:

Young Adult (18-35)

Gender:

Male or Female

Job description:

Nature’s Special Menu All Natural Dog Food is a new-to-market dog food that appeals to young adults who are avid dog lovers and consider their pet to be ‘one of the family.’

These dog lovers will spare no expense for the well-being of their pet and consider high-end food a ‘must-have’ to ensure the health and longevity of their beloved dog. The dog food is now available all over North America, and the commercials being cast for will be used nationally throughout Canada and the United States over the next year.

As a larger campaign, there are 1-minute, 30-second, and 15-second scripts provided.

Art Direction:

The right voice for this campaign is one that will help the end user to feel open to introducing a new dog food into their pet’s diet. The voice should be a guy/girl next door that can convince these pet lovers to switch foods for the sake of their pet’s health.

The voice should be less of a hard-sell message, and more of a friendly testimonial about an awesome new alternative.

Category:

Radio

Industry:

Retail

Style:

Upbeat, Energetic

Language:

English (North American)

Accent:

US West Coast (California, Portland)

Word Count:

144, 88, 42

1-Minute Voice Over Sample Script:

He’s the reason I go for long walks, and the reason I take Sunday afternoon naps. He’s the highlight of my mornings before work, and the source of my excitement in the evenings. He loves me unconditionally.

For all that and more, I feed my dog Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, and food for all of my dog’s life stages, I know that I’m taking care of him as well as he takes care of me.

From the roly polly puppy stage, all the way through to the cuddly senior stage, Nature’s Special Menu is what I choose.

Nature’s Special Menu All Natural Dog Food. Sold in department stores across North America.

Also now available: Nature’s Special Menu Dog Treats. Give your dog healthy snacks made with the same ingredients and care as the food you trust!

30-Second Voice Over Sample Script:

He’s the reason I go for long walks, and the reason I take Sunday afternoon naps. He’s the highlight of my mornings before work, and the source of my excitement in the evenings. He loves me unconditionally.

For all that and more, I feed my dog Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, I know that I’m taking care of him as well as he takes care of me.

Nature’s Special Menu All Natural Dog Food. Sold in department stores across North America

15-Second Voice Over Sample Script:

We feed our Rufus Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, I know that we’re treating him as well as he treats us.

Nature’s Special Menu All Natural Dog Food. Found in your major department store.


These audition files were recorded by real voice actors as part of an episode of Mission Audition. In the podcast, the team at Voices.com explore what makes a good (or not so good) voice over audition:

David Thackara
Shaun Hatton

Voice Over Script Example 3: Dream Steam Machine-Washable Mopping Pads

Client:

Dream Steam Machine-Washable Mopping Pads

Voice Age:

Young Adult (18-35) or Middle Aged (35-54)

Gender:

Male or Female

Job description:

Dream Steam Machine-Washable Mopping Pads offer an alternative, environmentally-friendly cleaning product to the disposable wipes and floor mops commonly used by busy families today. The reusable floor mop pads appeal to the young adult who wants a clean house without the added carbon footprint of disposables, and the added expense of refills.

As part of a larger campaign, there are 30-second and 15-second scripts provided.

Art Direction:

The commercials should pique the listener’s curiosity about a truly versatile floor mopping product. The voice can take on a Generation X spokesperson role, but be cautious about sounding authoritative. The goal is to inform, not to push.

The product is being sold at select retailers along the east coast of the Canada, so listeners are being prompted to visit the website for details. Emphasizing the website is critical.

Category:

Podcasting

Industry:

Retail

Style:

Chipper, Easygoing

Language:

English (North American)

Accent:

Canadian

Word Count:

56, 78

15-Second Voice Over Sample Script:

Gone are the days of using disposable mopping pads. Dream Steam machine-washable mopping pads are an environmentally-friendly mopping pad that can be used on all types of flooring.

Its one-size-fits-all functionality makes it easy to adjust to fit any popular floor mop on the market today. Visit dreamsteam dot CA to find a retailer near you.

30-Second Voice Over Sample Script:

I’ve been looking for reusable, environmentally friendly floor mopping pads that I use can on laminate, hardwood, and ceramic floors. That’s asking a lot, I know. Or so I thought!

Enter Dream Steam floor mopping pads. These machine washable pads are a game changer. They fit any popular floor mop on the market today. No more expensive refills or disposables that take years to break down in our landfills!

Visit dreamsteam dot CA to find a retailer near you.

Voice Over Script Example 4: Little Kitchen Helpers Cookbook for Kids

Client:

Little Kitchen Helpers Cookbooks for Kids

Voice Age:

Young Adult (18-35) or Middle Aged (35-54)

Gender:

Male

Job description:

Little Kitchen Helpers Cookbooks is a cookbook series looking to give parents or grandparents inspiration for activities to do with children who want to lend a hand in the kitchen. A one-minute script has been provided for an online internet ad that will be used internationally.

Art Direction:

The right voice for this project will be a family man that can help to inspire other families with children to experiment with food preparation and cooking. Use a happy go lucky style, while staying warm and endearing to avoid going over-the-top silly.

Voice Reference: Gordon Ramsay

Category:

Internet

Industry:

Retail

Style:

Happy Go Lucky, Endearing

Language:

English (British)

Accent:

British Received Pronunciation

Word Count:

96

1-Minute Voice Over Sample Script:

Do you have a little kitchen helper that would love their own cookbooks? The Little Kitchen Helpers Cookbooks for Kids are fun for every occasion!

Let the kids make you breakfast from the ‘Toast the Most’ breakfast book, or make lunch together from a recipe in the ‘Cheese Please’ lunch book, and lastly, surprise someone special – like Grandma – with a dessert from the ‘Hello Jello’ dessert book!

It’s fun for children ages 3 to 10! Visit littlekitchenhelper.com to order yours today. Now also available in ebook format, perfect for iPads and tablets in the kitchen!

Voice Over Script Example 5: Scott’s Surf Shop

Client:

Scott’s Surf Shop

Voice Age:

Young Adult (18-35)

Gender:

Male or Female

Job description:

Scott’s Surf Shop is a local shop right in Laguna Beach, California. The voice over will be accompanied by a montage of stunning visuals taken on laguna beach that capture the world class sun sets, the sandy beach, and of course, beach apparel and accessories.

Art Direction:

Feel free to take a sales representative role with this read, while also tapping into your best ‘dude’ or  ‘valley girl’ style.

Voice Reference: Owen Wilson and/or Reese Witherspoon (as Elle Woods in Legally Blonde.)

Category:

Television

Industry:

Retail

Style:

Spacey, Ditzy

Language:

English (North American)

Accent:

US West Coast (California, Portland)

Word Count:

67

30-Second Voice Over Sample Script:

Ready for some fun in the sun? Not without our oversized beach towels! Scott’s Surf Shop has everything to cover you at the beach, including swimming apparel, sunblock, scuba gear, flip flops, and oversized beach towels made with shake-away technology that makes sure you leave the beach at the beach.

Before you drive to the cottage, stop by Scott’s Surf Shop to start your summer off right.


Want to review sample scripts in other industries? Check out Voices.com’s abundant library of original, royalty-free sample scripts that are free for your use, whether for practice or to record your next voice over demo!

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Comments

  • Unniaic
    July 6, 2020, 1:30 pm

    Nice

    Reply
  • Benjamin Garcia
    July 23, 2020, 3:15 am

    Esta los mejor super chevere

    Reply
  • Mearomecompez
    August 6, 2020, 6:42 am

    Smooth one

    Reply
  • Silvela Germano
    August 21, 2020, 9:59 am

    Hope that I’m gonna fit on this kind of happy and enjoying things like this.

    Reply