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Sample Voice Over Scripts for Retail

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Note: This is an updated version of a post originally published by Stephanie Ciccarelli.

Whether you’re looking to introduce people to your shop or product, or get them in the door for a special promotion, these retail commercial voice over script examples will give you the foundation you need. The scripts provided are in 15-second, 30-second, and 1-minute lengths to help provide examples of word count and how much information can fit into different recording lengths.

For Clients Looking for Voice Over Script Examples

The scripts include specifications like voice age, gender, job description, target market, style, etc. much like voice over job postings on Voices.com. So (if you’re looking for a voice actor), the next time you post a job on Voices.com, you’ll have an idea of how to format your job posting in order to get the best auditions back. This formatting helps voice actors to better understand the vision you have for your project, and bring it to life in their read.

For Voice Actors Looking for Voice Over Practice Scripts

These scripts are great for practice. Keep in mind when auditioning for jobs, it is recommended to only provide a small portion of the read in your demo. For example, 10 to 20 seconds of a minute-long read will suffice for your audition demo.

Sample scripts in this page:

Voice Over Script Example 1: Nature’s Special Menu All Natural Dog Food

Client:

Nature’s Special Menu All Natural Dog Food

Voice Age:

Young Adult

Gender:

Male or Female

Job description:

Nature’s Special Menu All Natural Dog Food is a new-to-market dog food that appeals to young adults who are avid dog lovers and consider their pet to be ‘one of the family.’
These dog lovers will spare no expense for the well-being of their pet and consider high-end food a ‘must-have’ to ensure the health and longevity of their beloved dog. The dog food is now available all over North America, and the commercials being cast for will be used nationally throughout Canada and the United States over the next year.
As a larger campaign, there are 15-second, 30-second, and 1-minute long scripts provided.

Art Direction:

The right voice for this campaign is one that will help the end user to feel open to introducing a new dog food into their pet’s diet. The voice should be a guy/girl next door that can convince these pet lovers to switch foods for the sake of their pet’s health.
The voice should be less of a hard-sell message, and more of a friendly testimonial about an awesome new alternative.

Category:

Radio, Internet Radio

Industry:

Retail

Style:

Upbeat, Energetic

Language:

English (North American)

Accent:

US West Coast (California, Portland)

Word Count:

144 words, 88 words, and 42 words respectively.

1-Minute Voice Over Script Sample

He’s the reason I go for long walks, and the reason I take Sunday afternoon naps. He’s the highlight of my mornings before work, and the source of my excitement in the evenings. He loves me unconditionally.

For all that and more, I feed my dog Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, and food for all of my dog’s life stages, I know that I’m taking care of him as well as he takes care of me.

From the roly polly puppy stage, all the way through to the cuddly senior stage, Nature’s Special Menu is what I choose.

Nature’s Special Menu All Natural Dog Food. Sold in department stores across North America.

Also now available: Nature’s Special Menu Dog Treats. Give your dog healthy snacks made with the same ingredients and care as the food you trust!

30-Second Voice Over Script Sample

He’s the reason I go for long walks, and the reason I take Sunday afternoon naps. He’s the highlight of my mornings before work, and the source of my excitement in the evenings. He loves me unconditionally.

For all that and more, I feed my dog Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, I know that I’m taking care of him as well as he takes care of me.

Nature’s Special Menu All Natural Dog Food. Sold in department stores across North America

15-Second Voice Over Script Sample

We feed our Rufus Nature’s Special Menu All Natural Dog Food. With no artificial colors or flavors, I know that we’re treating him as well as he treats us.

Nature’s Special Menu All Natural Dog Food. Found in your major department store.

David Thackara
Shaun Hatton

These audition files were recorded by real Voices.com members, as part of Voices.com’s Mission Audition Podcast. In this podcast, the team at Voices.com exposes what exactly makes a good (and not so good) voice over audition. Listen in to this episode to hear how experts have critiqued each performance, and discover who ‘won the job.’

Voice Over Script Example 2: Dream Steam Machine-Washable Mopping Pads

Client:

Dream Steam machine-washable mopping pads

Voice Age:

Young Adult – Middle Aged

Gender:

Male or Female

Job description:

Dream Steam machine washable mopping pads offer an alternative, environmentally-friendly cleaning product to the disposable wipes and floor mops commonly used by busy families today. The reusable floor mop pads appeal to the young adult who wants a clean house without the added carbon footprint of disposables, and the added expense of refills.
As a part of a larger campaign, there is a 15-second and a 30-second script provided.

Art Direction:

The commercials should pique the listener’s curiosity about a truly versatile floor mopping product. The voice can take on a Generation X spokesperson role, but be cautious about sounding authoritative. The goal is to inform, not to push.
The product is being sold at select retailers along the east coast of the Canada, so listeners are being prompted to visit the website for details. Emphasizing the website is critical.

Category:

Podcasting

Industry:

Retail

Style:

Chipper, Easygoing

Language:

English (North American)

Accent:

Canadian

Word Count:

56 words, and 78 words respectively.

15-Second Voice Over Script Sample

Gone are the days of using disposable mopping pads. Dream Steam machine-washable mopping pads are an environmentally-friendly mopping pad that can be used on all types of flooring.

Its one-size-fits-all functionality makes it easy to adjust to fit any popular floor mop on the market today. Visit dreamsteam dot CA to find a retailer near you.

30-Second Voice Over Script Sample

I’ve been looking for reusable, environmentally friendly floor mopping pads that I use can on laminate, hardwood, and ceramic floors. That’s asking a lot, I know. Or so I thought!

Enter Dream Steam floor mopping pads. These machine washable pads are a game changer. They fit any popular floor mop on the market today. No more expensive refills or disposables that take years to break down in our landfills!

Visit dreamsteam dot CA to find a retailer near you.

Voice Over Script Example 3: Little Kitchen Helpers Cookbook for Kids

Client:

Little Kitchen Helpers Cookbooks for Kids

Voice Age:

Young adult – Middle Aged

Gender:

Male

Job description:

Little Kitchen Helpers Cookbooks is a cookbook series looking to give parents or grandparents inspiration for activities to do with children who want to lend a hand in the kitchen. A one-minute script has been provided for an online internet ad that will be used internationally.

Art Direction:

The right voice for this project will be a family man that can help to inspire other families with children to experiment with food preparation and cooking. Use a happy go lucky style, while staying warm and endearing to avoid going over-the-top silly.
Voice Reference: Gordon Ramsay

Category:

Internet

Industry:

Retail

Style:

Happy Go Lucky, Endearing

Language:

English (British)

Accent:

British Received Pronunciation

Word Count:

96 words

1-Minute Voice Over Script Sample

Do you have a little kitchen helper that would love their own cookbooks? The Little Kitchen Helpers Cookbooks for Kids are fun for every occasion!

Let the kids make you breakfast from the ‘Toast the Most’ breakfast book, or make lunch together from a recipe in the ‘Cheese Please’ lunch book, and lastly, surprise someone special – like Grandma – with a dessert from the ‘Hello Jello’ dessert book!

It’s fun for children ages 3 to 10! Visit littlekitchenhelper.com to order yours today. Now also available in ebook format, perfect for iPads and tablets in the kitchen!

Voice Over Script Example 4: Scott’s Surf Shop

Client:

Scott’s Surf Shop

Voice Age:

Young Adult

Gender:

Male or Female

Job description:

Scott’s Surf Shop is a local shop right in Laguna Beach, California. The voice over will be accompanied by a montage of stunning visuals taken on laguna beach that capture the world class sun sets, the sandy beach, and of course, beach apparel and accessories.

Art Direction:

Feel free to take a sales representative role with this read, while also tapping into your best ‘dude’ or  ‘valley girl’ style.
Voice Reference: Owen Wilson and/or Reese Witherspoon (as Elle Woods in Legally Blonde)

Category:

Television

Industry:

Retail

Style:

Spacey, Ditzy

Language:

English (North American)

Accent:

US West Coast (California, Portland)

Word Count:

67 words

30-Second Voice Over Script Sample

Ready for some fun in the sun? Not without our oversized beach towels! Scott’s Surf Shop has everything to cover you at the beach, including swimming apparel, sunblock, scuba gear, flip flops, and oversized beach towels made with shake-away technology that makes sure you leave the beach at the beach.

Before you drive to the cottage, stop by Scott’s Surf Shop to start your summer off right.

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Want to review sample scripts in other industries? Check out this list of blog posts:

Telephone and IVR Sample Scripts

Real Estate Sample Scripts

Retail Sample Scripts

Healthcare Sample Scripts

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