Uncovering the Magic of iPhone Commercials: A Look Back at the Best Ads from 2007-2023

In a world saturated with advertisements, Apple’s iPhone commercials have consistently stood out, captivating and inspiring audiences with their unique blend of creativity, emotion, and innovation. But what is it that makes these ads so unforgettable? Let’s embark on a journey through the history of iPhone commercials, from their humble beginnings in 2007 to the present day, and uncover the magic that has made them an integral part of our cultural landscape.

Short Summary

  • Apple’s iPhone advertising campaigns have evolved over the years by utilizing creativity, emotion and innovation.
  • Ads evoke strong emotions to show how Apple technology can help create and preserve memories.
  • Celebrity collaborations emphasize product features while showcasing brand reputation as a market leader.

The Beginning: iPhone’s First Ad Campaign (2007)

The first iPhone ad campaign in 2007 revolutionized the way technology was marketed. With its sleek and simple design, the iPhone was a game-changer, and Apple made sure the world knew it. The initial ad campaign focused heavily on the device’s groundbreaking features, such as the touch screen and the ability to browse the web, making it a must-have for tech enthusiasts across the globe.

Who was the voice of the first iPhone commericial?

John Krasinski is the voice of the original iPhone commercial. Ads ran for months leading up to the release day on June 29, 2007. John Krasinski is most famous for his role in the show The Office. Given the popularity of the show at the time, it’s no surprise that Apple decided go with an actor from the show to perform the voice over. Apple has promoted “The Office” before during the unveiling of the new widescreen iPod.

Subsequently, “The Office” is the #1 downloaded show through Apple iTunes, so the timing of marrying voice from the comedy with an Apple product, specifically, TV ads for the iPhone, was a perfect choice. John Krasinski of The Office has been making a name for himself on and off camera.

Did you know he’s also the voice of and the talent behind the voice of animated character Lancelot in Shrek the Third? That film is just teeming with great voice actors! Apple is always on the cutting edge when they hire voice actors. If you recall, they recruited Kiefer Sutherland to promote the new Intel chip in Macs in 2006.

This marketing approach set the stage for Apple’s future advertising endeavors, setting the tone for their uniquely innovative, artistic, and heartfelt commercials. Through these ads, Apple established a strong brand identity that would continue to resonate with consumers for years to come.

Capturing Moments: Heartfelt iPhone Ads

Heartfelt iPhone ads are designed to elicit emotions and showcase how Apple technology can enhance our lives by helping us create and preserve precious memories. One such advertisement is the “Relax, it’s iPhone 14 Plus” campaign, which emphasizes the device’s impressive battery life, lasting for an extended hour, and attention to details, allowing users to capture life’s special moments without the fear of running out of power.

Another heartwarming example is the “Misunderstood” ad, which won a Creative Arts Emmy in 2013. In this commercial, Apple artfully conveys the message that their products go beyond mere technology and play an essential role in creating and preserving memories, helping us save precious moments in our daily lives.

These emotive commercials not only highlight the unique features of the iPhone, but also forge a deep connection with the audience. By evoking powerful emotions, Apple ensures that their ads linger in the minds and hearts of viewers, making their brand all the more memorable.

Celebrating Creativity: Artistic iPhone Commercials

Apple’s artistic iPhone commercials inspire users to tap into their creative side, showcasing the device’s advanced features and their potential for artistic expression. Iconic ads like the “1984” commercial, the “Crazy Ones” ad, and the “Shot on an iPhone” campaign demonstrate Apple’s innovative and artistic approach to promoting their products, leading to increased engagement and site statistics.

One notable example is the Whodunnit ad, which not only showcases the cinematic capabilities of the new iPhone 13 but also pays homage to the hard-boiled crime drama film, Knives Out. This advertisement expertly combines the power of visuals and storytelling to create a captivating and thrilling advertisement that appeals to creatives and aspiring filmmakers alike.

By celebrating creativity, apple’s artistic commercials encourage users to explore the limitless possibilities offered by their devices and, in turn, foster a sense of loyalty and admiration for the brand.

Celebrity Collaborations: Star-Studded iPhone Ads

Celebrity endorsements in iPhone ads serve to emphasize the product’s popularity and showcase its unique features in an entertaining way. Apple’s long history of celebrity collaborations includes the iconic Mission Impossible ad featuring Tom Cruise as Ethan Hunt, equipped with all the necessary Apple technology for his mission.

More recent Apple Music ads have featured notable personalities, such as dancers and vocalists, who captivate audiences with their performances while using the service. One particularly impactful ad starred Taylor Swift, whose 2016 Apple Music advertisement resulted in a staggering 431% increase in sales for Drake. These ads show personalized ads depending on the viewer’s interests and preferences, enhancing the overall user experience.

These star-studded commercials not only increase the appeal of the iPhone, but also demonstrate the wide-ranging appeal of Apple products, solidifying the brand’s reputation as a market leader and trendsetter.

Iconic Music: Soundtracks of iPhone Commercials

Music has the power to evoke emotions and create lasting impressions, which is why Apple uses iconic soundtracks in their iPhone commercials. These memorable auditory experiences enhance the overall impact of the ads and make them instantly recognizable, setting Apple’s commercials apart from the sea of advertisements we encounter daily.

By using iconic music, Apple ads forge a connection with their audience, creating a unique sensory experience that lingers in the mind long after the commercial has ended. This powerful auditory element contributes to the overall success of Apple’s advertising campaigns, leading to increased video recommendations and a customized YouTube experience, which in turn boosts audience engagement and site traffic. To further enhance their online presence, it’s essential for businesses to deliver and maintain Google visibility, ensuring they stay ahead of the competition. Incorporating personalized content and ads, along with YouTube homepage and tailored ads into their marketing strategy can also play a significant role in achieving this goal, especially when utilizing videos as a key component.

The choice of music in iPhone commercials not only amplifies the emotional impact of these ads, but also reinforces the brand’s identity as a creative and innovative force in the tech industry, much like a dynamic island in the sea of competition.

Showcasing Innovation: iPhone’s Technological Advancements

Apple’s commitment to innovation is evident in their iPhone ads, which consistently showcase the device’s technological advancements and demonstrate how the iPhone continues to evolve and improve. The 2009 iPhone campaign, for example, introduced the slogan “There’s an App for That,” resonating with users worldwide and highlighting the vast array of applications available at their fingertips.

The Romeo and Juliet iPhone 7 advertisement highlights the unparalleled camera quality of the device, showcasing the stunning visuals that can be produced with the iPhone 7. Similarly, the Whodunnit ad demonstrates the cinematic capabilities of the new iPhone 13, having been filmed entirely on the device and targeting creatives and aspiring filmmakers.

By showcasing technological advancements, Apple’s iPhone ads not only illustrate the brand’s dedication to innovation, but also serve as a testament to the device’s continuous evolution, making it a desirable product for consumers.

A New Era: iPhone and Privacy

With the growing importance of user privacy and security, iPhone ads now place a greater emphasis on Apple’s commitment to protecting its customers, including measures to protect against spam fraud and abuse. Apple has implemented a variety of measures to secure user data, such as encryption, two-factor authentication, and giving users control over their data, depending on your settings, helping them safeguard their personal information from potential threats. Additionally, Apple’s policies on how they use cookies and data contribute to this security. iPhone advertisements often include messages that stress the significance of user privacy and security, such as “Your data is safe with us” and “We take your privacy seriously”. These statements reflect Apple’s dedication to protecting its customers and serve as a sign of their commitment to upholding user privacy and security.

In an era where data breaches, cyber-attacks, crash detection concerns, and the need to track outages and protect user information are becoming increasingly common, Apple’s focus on privacy and security demonstrates the brand’s adaptability and responsiveness to the evolving needs of its customers, ensuring that they can trust in the company to protect their personal information, age appropriate if relevant.

The Evolution of iPhone Advertising

The evolution of iPhone advertising showcases the brand’s ability to adapt and innovate, consistently producing memorable and impactful ads that resonate with consumers. From the game-changing 1984 commercial to the heartwarming Misunderstood ad, Apple’s advertising campaigns have come a long way since their inception. Throughout the years, Apple has maintained a strong brand identity by creating advertisements that are not only visually captivating but also emotionally engaging. With their unique blend of creativity, emotion, and innovation, iPhone commercials have left an indelible mark on our cultural landscape.

Apple’s dedication to innovation is evident in their commercials, which showcase the continuous evolution of the iPhone and its technological advancements. By keeping their finger on the pulse of consumer trends and needs, Apple has managed to stay ahead of the curve, consistently producing ads that captivate and inspire their audience.

As we look back at the history of iPhone commercials, it is clear that Apple’s advertising success is rooted in their ability to adapt, innovate, and create unforgettable experiences for their audience. By consistently pushing the boundaries of what is possible, Apple has cemented its position as a market leader and trendsetter in the world of technology.


From the revolutionary first iPhone ad campaign in 2007 to the present day, Apple’s commercials have consistently captivated and inspired audiences across the globe. With their innovative marketing approach, Apple has mastered the art of creating memorable and impactful ads that resonate with consumers, setting the brand apart from its competitors.

As we look to the future, it is clear that Apple’s commitment to creativity, emotion, and innovation will continue to shape the landscape of iPhone advertising, ensuring that their commercials remain a dynamic and influential force in the ever-evolving world of technology.

Frequently Asked Questions

Who is in the iPhone 14 commercial?

P.K. Subban and Joe Thornton are featured in Apple’s latest iPhone 14 commercial.

How do I turn off ads on my iPhone?

To turn off ads on your iPhone, open the Settings menu and go to Safari > General > Block Pop-ups to block ads in the browser.

Alternatively, go to Settings > Privacy & Security > Apple Advertising and turn off Personalized Ads.

How do artistic iPhone commercials inspire users?

Artistic iPhone commercials inspire users to explore their creative side by celebrating creativity and highlighting the device’s features.

They showcase the device’s capabilities in a way that is both entertaining and informative. They demonstrate how the device can be used to create art, music, and videos, and how it can be used to create art, music, and videos.

What is the impact of celebrity endorsements in iPhone ads?

Celebrity endorsements in iPhone ads can have a significant impact on viewers, emphasizing the product’s popularity, showcasing its unique features, and entertaining them, which increases the brand’s appeal.

This type of advertising can be very effective in driving sales and creating a positive image for the brand. It can also help to create a sense of trust and loyalty among customers, as they feel that the product is endorsed by someone they admire.


How does iconic music enhance iPhone commercials?

Iconic music in iPhone commercials enhances the overall impact of the ads, creating an instant and memorable auditory experience that is quickly recognizable.

The use of music in these commercials helps to create an emotional connection with the audience, making the ads more effective and memorable. It also helps to create a sense of familiarity and recognition, which can help to increase brand awareness.

Have you seen the new iPhone TV commercials yet?

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  • Avatar for ireladd
    June 11, 2007, 8:02 pm

    Right. So, just to clarify the inaccuracy of this entire article, John Krasinski is not the voice of Apple’s iPhone ads. That role belongs to Glenn Martin. Krasinski is only responsible for the AppleTV commercial.

  • Avatar for editwizard
    June 12, 2007, 11:12 am

    Sorry, but while the AppleTV commercial sounds like it might very well be John Krasinski, the new iPhone ads definitely are NOT voiced by him.

  • Avatar for Stephanie Ciccarelli
    Stephanie Ciccarelli
    June 12, 2007, 1:07 pm

    Hi there,
    Thank you for sharing your opinions on the matter. The original source we discovered this information from is
    Now, since there is a debate going on openly, I called Apple Corporate to see if they could confirm the voice for these particular commercials regarding the iPhone.
    Unfortunately, Apple is keeping a tight lip on this one, so we’ll have to wait until a later date. Apple will not be officially announcing the voice or confirming any details at this point.
    While Kiefer’s was quite obvious last year, this voice over, in the opinion of some, is a bit more ambiguous.
    I did some further research for Glenn Martin and any association that this gentleman may have had and it doesn’t appear to lead to anything regarding a voice over.
    Obviously there is a confidentiality agreement out there between Apple and the agency / artist they worked with.
    If you’d like to keep guessing on the iPhone commercial voice actor, you are welcome to leave a comment here on VOX Daily with who you think the voice is.
    Bear in mind that Apple would not confirm the information, so it may very well be John Krasinski after all.
    Thanks for reading,

  • Avatar for daisyairrifle
    June 27, 2007, 10:31 am

    It’s definitely Glenn Martin.

  • Avatar for ireladd
    June 29, 2007, 11:56 pm

    Thanks for the backup, daisy. 🙂

  • Avatar for Voice Guy
    Voice Guy
    June 30, 2007, 11:32 pm

    Can you provide a URL for Glenn Martin?
    Please provide a source.

  • Avatar for Jay Beezorski
    Jay Beezorski
    July 6, 2007, 12:31 am

    Yep it’s Glenn!
    You’ll have dig to find him.
    He doesn’t have a URL. under the radar, man! Source: highly placed sources.

  • Avatar for Stephanie Ciccarelli
    Stephanie Ciccarelli
    July 6, 2007, 9:26 am

    Hi Guys,
    Thanks for adding your links and comments.
    The IMDb doesn’t show any credits for the voice over and I think it’s safe to say that unless Apple, Glenn Martin, or people representing John Krasinski come out with the official answer, it’s still up for debate 🙂
    If you have solid proof and can reveal the source to confirm, please leave a comment.

  • Avatar for Stephanie Ciccarelli
    Stephanie Ciccarelli
    November 28, 2007, 2:14 pm

    I don’t usually approve anonymous comments unless they have something to add to the conversation or have significant weight.
    This comment, after investigation, proved worthy of approval, even though it was anonymous 🙂
    Thank you for providing the link. I went there and listened to Glenn Martin’s reel and the Apple spot is on there. I’m confirming now with Glenn’s agent. Once we have the official confirmation I will write a follow up post with the results.
    Thank you,

  • Avatar for mox
    August 20, 2008, 5:39 pm

    yes it’s glenn. i know him and it’s him. there you go.

  • Avatar for Stephanie Ciccarelli
    Stephanie Ciccarelli
    September 1, 2008, 8:03 pm

    Hi there,
    It’s been nearly a year and still no response from Glenn’s agent.
    I guess there was an non-disclosure agreement?

  • Avatar for richard
    June 11, 2011, 8:14 am

    I always thought it was MIchael Ian Black.

  • Avatar for Anonymous
    November 2, 2011, 7:19 pm

    Glenn Martin, Tacoma WA. He also does the USPS commercials.

  • Avatar for Julie
    December 25, 2011, 11:13 pm

    Could the voice be Oliver Hudson, my husband seems to think so.

  • Avatar for Heather
    December 2, 2014, 10:50 pm

    One of the voices is Jimmy Fallon.