Tools and Resources

Marketing Job Descriptions

Brand Manager Job Description Template

The Brand Manager is responsible for our brand’s image, experience, and promise. As Brand Manager, your role is to be the conscience of the brand. In simplest terms, a chief brand officer is the brand champion. As the Brand Manager, you will need to live and breathe our brands image, message and promise and ensure the brand is infused into all parts of a company from marketing and advertising to finance, customer service and everything in between. The Brand Manager reports to the Chief Marketing Officer.

Responsibilities

  • Overseeing the brand by guarding/having guardianship over the brand, being the brand’s conscience, and managing brand reputation 
  • Refining the brand image and keeping it consistent across platforms, channels and the company as a whole
  • Working in alignment with the Vice President of Marketing
  • Determining final approval on key marketing decisions (two tiers of approval)
  • Shaping the vision for the brand and its expressions
  • Mentoring
  • Working closely with members of the Marketing team including the Social Media Manager, Public Relations Manager, Digital Content Producer and the Product Marketing Coordinator
  • Collaborating with department heads to make sure the brand is represented consistently across departments and platforms
  • Working with the internal training team on corporate training materials and trainings on industry
  • Blogging and writing about industry topics
  • Hosting podcasts, videos and webinars
  • Contributing to publications that further the brand such as Backstage, Huffington Post, Recruiter.com
  • Speaking at business events
  • Guest lecturing at universities, schools
  • Representing the company in the community
  • Governing the brand’s involvement in the community

The Brand Manager Approves:

  • Copy on the website
  • Articles for publication
  • Quotes for press releases
  • Press releases
  • Podcast topics
  • Webinars topics
  • Videos scripts
  • Email campaigns
  • Conference appearances/sponsorships
  • Community involvement

Required Skills/Experience:

  •  5+ years’ of Strong Marketing and General Business knowledge
  • A strong aptitude to research and analyze business opportunities
  • The ability to work with a cross functional group of employees when implementing projects
  • A proven record of effectively dealing with clients, customers, and vendors 
  • Experience managing various marketing initiatives at once, having to approve materials exposed to the public in a timely manner, 
  • Has experience using the following systems: Salesforce, Google Drive, Gmail, ExpressionEngine, Movable Type, WordPress, Photoshop, Social Studio, HootSuite, MS Word, PowerPoint, Keynote, Facebook, Twitter, LinkedIn, Instagram, SoundCloud

Educational Requirements:

  • Bachelor’s degree in one of the following programs: Marketing, Sociology, Music, Philosophy
  • MBA, or Graduate school would be considered an asset

Equal Opportunity:

[Startup Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Startup Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Creative Producer Job Description Template

Summary:

[Company Name] is looking for an enthusiastic individual to join the Voices Content Marketing team. The Content Producer, Video and Audio is responsible for planning, recording, mixing, and editing video and audio for use across podcast and video content marketing and product marketing efforts. The ideal candidate thrives as a creative problem-solver, loves making cool content, and has a portfolio to back it up.

You’re in command of the production and post-production process, and your portfolio showcases your experience creating engaging digital content. You’ve got an incredible eye for design, and you are just as comfortable with Photoshop and Illustrator as you are Premiere and Audition. You’re highly organized, creative, self-motivated, collaborative, and detail-oriented. You thrive in a fast-paced creative environment with strict deadlines. As a director and producer, you’re a positive force that not only creates compelling content, but also provides a safe place where creativity thrives. You are a strong collaborator, and know how to get the best performances from talent, whether they appear on-camera or in the booth.

Responsibilities:

  • Record, mix, and edit podcast audio for Voices content marketing efforts.
  • Direct, light, shoot, source soundtrack, edit video for Voices content marketing efforts.
  • Animate stunning titles to create visual excitement.  
  • Collaborate with the marketing team and develop opportunities to grow our digital footprint.
  • Coordination, planning, scripting, and distribution of video and new and existing podcast series.
  • Enhance audio from studio sessions, webinars, video clips, etc.
  • Craft transcripts for video burn-ins, captioning, and podcast optimization efforts.
  • Design illustrations, artboards, and supporting imagery to promote video and audio initiatives.
  • Support other project initiatives as a creative collaborator, as required.

Required Skills:

  • Proficient with Adobe Premiere, After Effects, Photoshop, Illustrator, Adobe Audition and Logic Pro X.
  • A strong video and audio producer: recording, mixing, editing, lighting, directing, etc. 
  • Strong editorial abilities with emphasis on creating an engaging story.
  • Audio editing / engineering for spoken word and dialogue is an asset.
  • Works well independently and collaboratively.
  • Strong attention to detail.
  • Great design sensibility

Additional Requirements:

Interested candidates must submit a recent portfolio. A polished reel, or simply links to your available work will be acceptable. Please detail your specific involvement, especially for any projects that were a collaboration.

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Content Marketing Specialist Job Description Template

Summary:

The role of Content Marketing Specialist is to research and write new content or edit and revise existing content, for various internal and external efforts, while maintaining the established standards for brand voice.

The successful candidate for this role is a copywriting wizard – able to craft short, punchy copy that’s clear, compelling and ‘sells,’ while also being able to flex his or her journalistic muscle by conducting investigative research, and spinning it into longform content that attracts, engages and delights audiences.  The ideal person in this position will be a natural collaborator and passionate communicator who is always thinking of new ways to bring relevant information to audiences far and wide. In this role, you will have the opportunity to research, write and create compelling content in support of the Voices brand, including web copy, blog articles (www.voices.com/blog), sales collateral, and more. 

Responsibilities:

Content Creation, Revision, Migration and More

  • Create content and assets for various digital properties and channels including the web, blog, email, social media (e.g. Facebook, Twitter, Linkedin and SlideShare) and more
  • Research and write like a journalist, with the SEO-focused approach of a digital marketer 
  • Be an advocate for continuously improved content: Review published content, provide recommendations for enhanced performance, and execute
  • Conduct interviews with subject matter experts (internal and external) to generate content that offers information and/or perspective that is unique or scarce on the internet
  • Assist with the coordination and production of podcasts
  • Source and develop complementary visuals (e.g. banner images, infographics, SlideShare presentations, etc), working collaboratively with graphic designers and developersDigital Content Manager 
  • Update and optimize existing content on the website and blog (e.g. migrating content so it appears in the appropriate place, revise older blog posts to optimize for SEO, etc.)

Content Standards

  • Be a steward of good grammar and spelling, while upholding the brand guidelines 
  • Edit content or articles that are written by others in the company for brand voice and standards 
  • Maintain a high volume of quality content output, in addition to balancing various smaller copy requests as required (for example, copy for ads or other efforts)

Strategic Planning

  • Contribute ideas and perspectives to the planning of the editorial calendar 
  • Assist with the creation of customer journey maps 
  • Leverage digital insights (e.g. Google Analytics, keyword research tools), as well as internal documentation (e.g. content gaps) to inform topics and direction of content creation 
  • Review and report on content performance on digital channels.

Interdepartmental Collaboration

  • While this position is within the Content Marketing group in the Marketing Department, interdepartmental work is integral to success. Therefore, the incumbent will also be expected to develop good working relationships and provide contributions (content and insights) to the organization and greater marketing team, including Public Relations, Demand Generation and Product Marketing. 
  • Work collaboratively with the Channel Specialist, Social Media and Events to create engaging social posts in promotion of Voices content and other content of interest to our target audiences. 
  • Create content in tandem or in support of Public Relations initiatives, such as thought leadership pieces or complementary articles, when appropriate.

Required Skills:

  • BA in journalism, literature, marketing/PR, or equivalent work experience
  • 3+ years experience in journalism, content production or copywriting
  • Phenomenal written communication skills and an eye for pleasing and relevant visuals to go with them
  • Experience with online website content management systems (CMS) ideally WordPress
  • Strong attention to detail and project management abilities
  • Ability to collaborate with other perspectives and individuals in the ideation and editing processes
  • Thorough understanding of writing to optimize for search engines (SEO), both within content and behind the scenes (metadata, etc.)

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Podcast Booking Agent Job Description Template

Summary:

You’ll be helping our clients grow their businesses through podcast guest appearances (these interviews will be listened to by thousands of people). 

This is a client-facing role with both clients and podcast hosts, so having confidence, empathy, and the ability to communicate via email, text, phone, and video is a must. 

Responsibilities:

  • Interview scheduling – Coordinating with podcaster’s and clients to book interviews at times that work best for each of them 
  • Podcast Outreach – Introducing the right guest, to the right podcast, in the right way. 
  • Project Management – Keeping our project management systems up to date (Asana/AirTable/Gmail) in real-time so we can best track client deliverables 
  • Relationship Building – The richness of our life is proportional to the richness of our relationships. We want to create and nurture meaningful relationships with our clients and podcast hosts. 

Required Skills:

  • Familiar with Gmail, Google, Calendar, Google Docs, Microsoft Office
  • Able to manage confidently
  • Proactive problem solver
  • Coachable
  • Want to be apart of a team
  • Ability to balance multiple projects at once

Educational Requirements:

  • No specific educational requirements

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Podcast Host Job Description Template

Summary:

As a podcast host, your responsibilities focus on offering commentary that engages your audience, interviewing guests, and performing other on-air duties during recording. As a podcast host, you plan your show and research the topic under discussion, sketch out questions for guests, and work with advertisers to produce lead-in copy. As you are the “face” of the podcast, you engage with fans, press, and the public through social media, podcast conventions, or live recording events.

Responsibilities:

  • Generating, researching, and pitching ideas for podcast shows
  • Familiarizing yourself with current industry trends for possible opportunities to attract a larger audience or create stronger, more engaging content
  • Interacting with potential guests to gather important information to highlight their unique and individual stories
  • Script writing
  • Extensive show preparation (collbartion, editing, revising, rehearsing, ect)
  • Collaborate with the marketing team to conceptualize original ideas that bring attention to the platform

Required Skills:

  • Good communication
  • Ability to speak to the audience and guest with confidence
  • Clear speaker
  • Knowledge of a wide range of topics, and more specifically focused on the topic of the podcast

Educational Requirements:

  • Experience in broadcasting an asset
  • Degree in communications, journalism or a related field an asset

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Publicist Job Description Template

Summary:

The publicist is responsible for ensuring that their client or company is always portrayed positively in the public eye. Duties include managing day to day relations with media as well as the social media accounts of the company. Additionally, publicists are also responsible for scheduling events, speaking engagements, interviews and public appearances with the relevant personnel. In some instances, publicists are responsible for creating buzz for new products to increase sales and demand.

Responsibilities:

  • Create effective publicity plans for clients
  • Pitch stories and ideas to media outlets on behalf of the client
  • Arrange publicity opportunities such as speaking engagements, appearances and interviews
  • Draft talking points for the client and help them prepare for press visits, conferences and interviews
  • Build and maintain successful relationships with the media and other outlets
  • Oversee social media activity to ensure that the client is viewed in a positive light at all times
  • Manage day to day relations with media and other platforms
  • Promote the client or company image in a successful manner

Required Skills:

  • Strong knowledge of current affairs in the industry
  • Impeccable interpersonal and social skills
  • Efficient multitasking and time management abilities
  • Excellent verbal and written communication skills
  • Exceptional debating and public speaking abilities
  • Professional appearance and demeanor
  • Able to sit, stand and move around for long periods at a time

Educational Requirements:

  • Bachelor’s degree in journalism or public relations preferred
  • Proven experience working as a publicist in the industry preferred

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

Social Media Manager Job Description Template

Summary:  

The Social Media Manager is responsible for overseeing our company’s interactions with the public by implementing social media platforms’ and content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online.

Responsibilities:

  • Managing online reputation
  • Use of social media outlets such as Twitter, Instagram, Facebook, Pinterest and TikTok
  • Help build the companies brand identity
  • Brand messaging and engagement with customers online
  • Define most important social media KPI’s 
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Monitor SEO and user engagement and suggest content optimization

Required Skills:

  • Excellent multitasking skills
  • Great leadership skills
  • Team player
  • Great interpersonal, presentation and communication skills
  • Familiarity with web design and publishing
  • Understanding of SEO and web traffic metrics

Educational Requirements:

  • BSc degree in Marketing or relevant field
  • X years of experience as a Social Media Manager or similar role

Equal Opportunity:

[Company Name] is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics. [Company Name] is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [company email or phone number].

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