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Woman sits by Christmas tree and fireplace with dog on her lap while online shopping using tablet
Marketing
4 Ways to Customize Your Holiday Ads for 2020

Brands need to customize their holiday advertising campaigns to fit this anomalous year. Here are 4 ways to craft your 2020 ad campaign.

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Video
How Netflix Became the World's First International Movie Studio

With a global content strategy, you can reach audiences all around the world. Explore how Netflix leaned into its local-language content.

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Translation
Translation, Localization, and the Global Accent

Your global ad campaign ought to weigh the benefits of telling your story via translation, localization, or with a global accent.

A stack of books sits on a table, with a library visible in the background. A pair of headphones is wrapped around the stack of books.
Technology
The History of Audiobooks

Ever wonder what the first audiobook was? Get the scoop on how the industry began, and when it started booming, right here.

A young woman with headphones in a crowded Times Square
Technology
Sonic Logos: Designing Your Brand Soundscape

Discover why your brand needs a sonic logo in this roundup of the most iconic sonic logos of the past and present.

A map of the United States depicts each state and territory in a different shade of blue
Marketing
American English Dialects: Considerations for Advertising

National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.

Voice Acting
The ABCs of Voiceover

Ever wondered how to interpret voiceover jargon? Get the lingo down with the help of this handy glossary of voiceover and voice acting terms.

students their hands in a classroom
Technology
How Do Teachers Use Alexa in the Classroom?

Amazon's Alexa helps creates a dynamic learning environment through its amazing features. Learn how teachers are using Alexa in the classroom.

A photo shows the Palace of Westminster (in the UK) at dusk
Voice Acting
Behind the Scenes of the UK Voice Acting Industry

Even in a global economy, regional nuances to conducting business matter. Learn how the UK voice acting industry operates.

Three cartoon people in a row. The man in the center has two speech bubbles around him, one with the flag of Spain, the other with the flag of the United States of America
Translation
Choosing a Voice Over for Spanish-English Bilingual Audiences

Nielsen Data suggests that businesses are taking a specific approach to the spokespeople they choose when they’re aiming to appeal to bilingual audiences.

A photo showing stamps from different cities and countries on a piece of paper.
Video
Knowing When to Incorporate Accents into Advertising

The results from these studies about accents in advertising will help you decide when to use accents.

Hiring Authentic Foreign Accents
Voice Acting
Hiring Authentic Foreign Accents You Can Trust

Hiring authentic foreign accents is key in setting up your project for success in terms of reaching an international audience.

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