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4 Ways to Customize Your Holiday Ads for 2020
Brands need to customize their holiday advertising campaigns to fit this anomalous year. Here are 4 ways to craft your 2020 ad campaign.
How Netflix Became the World's First International Movie Studio
With a global content strategy, you can reach audiences all around the world. Explore how Netflix leaned into its local-language content.
Translation, Localization, and the Global Accent
Your global ad campaign ought to weigh the benefits of telling your story via translation, localization, or with a global accent.
The History of Audiobooks
Ever wonder what the first audiobook was? Get the scoop on how the industry began, and when it started booming, right here.
Sonic Logos: Designing Your Brand Soundscape
Discover why your brand needs a sonic logo in this roundup of the most iconic sonic logos of the past and present.
American English Dialects: Considerations for Advertising
National ad campaigns are growing in popularity. Learn about American English dialects, and get tips on how to navigate them in your script.
The ABCs of Voiceover
Ever wondered how to interpret voiceover jargon? Get the lingo down with the help of this handy glossary of voiceover and voice acting terms.
How Do Teachers Use Alexa in the Classroom?
Amazon's Alexa helps creates a dynamic learning environment through its amazing features. Learn how teachers are using Alexa in the classroom.
Behind the Scenes of the UK Voice Acting Industry
Even in a global economy, regional nuances to conducting business matter. Learn how the UK voice acting industry operates.
Choosing a Voice Over for Spanish-English Bilingual Audiences
Nielsen Data suggests that businesses are taking a specific approach to the spokespeople they choose when they’re aiming to appeal to bilingual audiences.
Knowing When to Incorporate Accents into Advertising
The results from these studies about accents in advertising will help you decide when to use accents.
Hiring Authentic Foreign Accents You Can Trust
Hiring authentic foreign accents is key in setting up your project for success in terms of reaching an international audience.