April 13, 2015
After a nationwide search of thousands of voices, book author James Patterson and his advertising agency selected Voices.com member, Kurt Kelly, as the voice for the book trailer and campaign that is now up for several awards.
The book for which Kurt Kelly was chosen to be campaign narrator is part of the popular Private Vegas series of thrillers by Patterson. Patterson’s team took the launch of the book to new heights, with a major promotion that includes a trailer for an e-version of the book that literally self-destructs as you read each page, attempting to finish the book in under 24 hours, as well as a $294,038.00, over-the-top package that includes a first-class flight to an undisclosed location, two-night stay in a luxurious boutique hotel, a trained bomb squad to handle an actual self-destructing book, gold binoculars, a 5-course dinner with James Patterson, and the entire Alex Cross book series, all signed by the author.
This campaign, the first of its kind, had the goal of creating a sense of suspense, adventure, and uniqueness about Patterson’s newest release. The booming voice-over for the project was recorded at Live Video Inc. Studios in Los Angeles using an ipDTL connection to New York Ad Agency studios for directed reads by Kurt Kelly, a star in his own right.
“They loved my delivery of the trailer without even seeing the video,” says Kelly, who has voiced projects for such clients as SNL, Virgin, and Sony. “The sound I had was a home run for this new concept launch. It was a thrill to work with such an amazing production team, as well as to get the timing down to split seconds to fit the precut trailer.”
The explainer video, which breaks down the campaign, both with Kelly’s narration, can be found at https://www.youtube.com/watch?v=Kair9G1nM_0&list=UUIlQCCfaAz_zpbkSMjE6QsA For more details, please visit jamespatterson.com
About Kurt Kelly
Kurt Kelly is an animation voice over artist, cartoon voice actor, and on-camera host. This broad vocal talent successfully continues on to VOIPs, IVRs, corporate video presentations, and various voiceover narrations. Kurt’s voice conveys strength, warmth, sincerity, trustworthiness and reliability. Kurt is also the Signature Voice of the Sony PIX Television Network. His distinctive voice overs range from newscaster or announcer to cheesy animated and silly fun. He credibly delivers a solid scope of character voices from the guy next door to the thunderous voice of God.
Voices.com strives to achieve amazing things through the talent and faith of ordinary people. Voices.com is the online marketplace that connects businesses with voice over talent. More than 250,000 people from companies like ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the US Army and the US Government entrust the Voices.com online marketplace with their stories and collaborate online.