Jones Bros. Jewelers "Engagement Rings"

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Radio Ad
30
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Description

I play the customer with questions in this radio ad for Jones Bros. Jewelers in Illinois. I even improvised some of the jokes (such as "Ok, it's a little about me") which the client and director decided to go with instead of the original script, and I reorganized and tweaked a bit of the announcer copy on the fly, which I'm good at because I'm a professional copywriter for my day job. (Recorded Sep. 11, 2014)

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Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Hi. I'm Bob Woolsey of Jones Brothers Jewelers I bought. We've been in the proposal business for over 75 years. You can imagine we've heard a lot of questions. Questions like Bob. I love my fiancee. I really do. OK, and I want her to be happy. That's not what I'm saying. Sorry. Did you have a question? No. There's no question that this is the woman for me. No, no question. You're asking about budget, aren't you? What? No. You can't put a price on love, Bob. Yes, OK. You should never feel weird about talking budget. When you talk about engagement rings at Jones Brothers, we get it. We don't pressure you to buy the most expensive engagement ring. We walk you through all your options to find a ring that she'll love for a price. You feel comfortable with you? You have no idea how hard it was to ask you that question. Relax. Everything is gonna be OK. Now, how about your wedding band? My ring? No, this isn't about me, but let me walk you through some options, okay? It's a little about me. Find the right engagement ring and wedding band at the right price at Jones Brothers. Jewellers get started at Jones. Bro's dot com brothers