voice for Flower City Union Brand Launch
North American (General)
North American (US West Coast - California, Portland)
Note: Transcripts are generated using speech recognition software and may contain errors.
this is Rochester, the place we call home. This is the day we told the world that soccer is coming back to Rochester pro soccer is making its way back to Rochester, this is a home statement and this is the next flower sitting in, this is what the fans and this is where the branding project begins and we bring in this guy chris, Payne, soccer brand designer, this is chris hosting the focus, these are conversations about the brain. When something put this city on the map, it becomes a thing, there's, there's such a history of soccer in this city, this is capturing the community's voice, it's a lot of opportunity. I think this is gonna be really great for Rochester, This is chris asking the question what flower represents? Probably this guy is dave weaver owner of the club, we wouldn't be in the flower city, this is lilac flower, this is lilac the color, this is hours and hours of researching studying lilacs, sketching lilacs designing, getting those pedals just right, this is long days in the studio, this is hard work until this is ready for launch. This is our club's new identity, This is the lilac, the flower that represents us. These are the budding flowers sign that good times are coming. This is the camera flash, a nod to an iconic Rochester industry, this is the name flower city ***** uniting Rochester from charlotte to Mendham penfield to Greece and these are the colors of our community lilac and perfect. This is our brand pattern, This is our club merch for the summer and this is our club merch for the winter. This is jenny Cottrell having a good idea. I had a thing I was thinking like for a tagline rooted in Rochester and this is what that idea would look like. This is Times Square Building, the Kodak Tower, Local soccer, The high falls, grabbing a jenny, eating a garbage plate celebrating the goal, putting our city on the map. This is just the beginning. We are Flower City *****.