Radio Voiceover Reel
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British (General)Transcript
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TV created something extraordinary and unprecedented By putting on the nation's biggest ever sports day. The British Olympic Association gave valuable access to team jeebies athletes, whilst UK Sport persuaded over 100 Olympians to take parts. Sports clubs up and down the country invited locals to get involved alongside sporting heroes like Sir Chris Hoy, Nikola Adams and Max Whitlock. Plus all 2624 clubs were given a special box of branding and merchandise by I t be with instructions to help them run their special day TVs. Rallying Cry found the campaign together, which launched during the Olympics with a funding message by playing the national lottery. No one has done more than you to support our Olympic athletes, so thank you. Every one of you can say a Geo targeted poster campaign helped raise awareness of events happening in local areas and TV on screen talent joins. Some of Team GB is most decorated athletes in TV ads and on social media, encouraging the public to sign up on I am team GB dot com. We're getting involved way. For the first time in its history, TV switched off all of its seven channels encouraging people to get active on the day. Goto i am team GB dot com to be part of the team.