Frito Lay Black History Month BHM Digital Social Media Urban Spot
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EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
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In honor of Black History month, here are three initiatives that Frito Lay is proud of. Hashtag joyfully Black is a campaign in partnership with Frito Lay and revolt to bring black creatives to the forefront. The Pepsi Diggin Initiative is committed to investing $11.4 million dollars to locally black owned restaurant. So far, more than 8000 restaurants have benefited Through Pepsico, and the Pepsico Foundation are Smile Initiative has awarded 25 scholarships to students to help them transition from two year to four-year colleges. Just a few ways we're honoring black history month.