The Agency - Build - Grow - Repeat
Description
Read MoreVocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
the wood. What do you do if you have your big? Why now? We need your big What? I know that most of you reading this probably feel there are tens of elements about your agency that are important to include in your what? But don't. There's time for this later, the big what is a laser focus spotlight on what you want to be known for. The features come later. The other services come later. The stuff you can up, sell, cross, sell and diversify with come later the big What is the thing that makes you remarkably different? The thing people will remember you for. It's the difference between saying we do digital marketing and we exponentially grow performance through digital marketing for clients and travel and finance. If we don't think we can grow revenue, we won't take on the client. I think that when you start a new venture in an existing market, your what always comes down to a few key questions. Number one. What's the proposition? What do you do? Number two. What's different? Number three. What's remarkable? Number four. What problem do you solve if you cannot explain these four points? Assistant Lee and easily in less than one minute. Then you've got more work to do. Work on your elevator pitch. Could you pitch your Proposition two possible investors or clients in an elevator? It's important to be clear in your language. My personal view is that if you can't pitch it to your grandmother, you are likely drowning in tech speak. Think apple think Facebook. Think major all Terry in technology that becomes part of the fabric of life and simplify the proposition and how you talk about it.