Words That Sell
Description
Vocal Characteristics
Language
EnglishAccents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
those of us who white reference books enjoy a special privilege denied to the practitioners of fiction. Unlike novelist and short story writers were free to keep revising and improving our work after it's made his debuted in print. Just try to imagine a second edition of David Copperfield or The Great Gatsby with twice as many pages, hundreds of vivid new phrases, dozens of additional characters, intriguing new plot developments. No surprise ending none of your life, but a book like worse. That sale was the perfect candidate for such a revision. Not for copywriters. Only. When I completed the first edition back in 1984, I was satisfied that I had created a useful little idea starter for my fellow advertising copywriters. But within months of the book simplification, it became obvious that this was no meal thesaurus for professional scribes like me. Word of wars that sell spread rapidly throughout the advertising and marketing fields. It made its way into the hands of entrepreneurs, public relations professionals, sales reps in the managers, ceos, corporate team builders, motivational experts and, most recently, web masters with sites to promote