IKEA - CASE STUDY NARRATION ( YOUNG ADULT , BOLD , INTRIGUING )
Description
Vocal Characteristics
Language
EnglishAccents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
parents love taking kids to IKEa. Children enjoy picking out toys, jumping on beds, eating at the cafe and riding carts. IKEA make sure all areas of its stores guarantee a joyful customer experience. There's just one problem long checkout lines being the last thing people experience in the store. The checkout line erases all joy and leaves people and especially the kids feeling bored and anxious. What a shame IKEA presents now delivering smiles, Security cameras monitored the lines and once we saw family with an upset kid we signaled the repository office to send a surprise gift to a cashier. Dramatic tubes became the medium for which we brought joy to the cashier zone. We took an existing system traditionally used for rational financial purposes like changing money and turned it into a channel for delivering smiles. During the celebration of our 75th anniversary, we gave our young visitors and their parents over 170,000 smiles and lots of joy in 14 IKEA stores and we only spent around €1000 the total cost of all teddy bears given out. But all these results pale in comparison to the happy smiles of kids and their parents leaving IKEA. We showed how far it would go to make its customer experience fun for everybody, increasing customer loyalty from start to finish.