Toyota's Good Odds Super Bowl Cannes CS Entry
Description
Read MoreVocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
we combined data with the human insight that the more one practices, the better their odds are. Even in the case of Lauren, who was born with no legs and one arm working with the professor of statistics from ST Lawrence University, Way were able to determine Lawrence odds of capturing old at each stage of her journey. Data didn't just drive the story. It helped deliver Toyota's promise of raising the profile of the Paralympic Games spot first aired during the Super Bowl, and the response was incredible. Toyota came out with one called Good Odds, and this was about a a baby girl born with only one hand, no feet. And look at the odds of winning a gold medal. It's in the millions as the commercial goes through and follows this girl's life, watch the number of the odds at the bottom of the screen. I love this commercial's a Toyota commercial that made me cry. A lot of people saying they got a little choked up at our Super Bowl party. Everybody got some silent. The kid's got silent. They were totally engaged. I was sobbing right, that really powerful commercial. It's inspiring. It goes to show you that you can overcome insurmountable odds. If you have that persistence, look at her. She overcame the odds, and she's amazing. In a study by unruly, it was the most effective Super Bowl ad on Key brand metrics as well as the most inspirational ad during the Super Bowl. According to Ace Metrix, Lauren Story captivated audiences on her journey of overcoming. The odds inspired the world. It just I don't know. For me it was cool because we're talking about Avery, my middle daughter who was born without a left, and it just made me think of her and, man, this girl, don't ever give up.