E-learning sample
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Hello and welcome to a lesson on digital footprints. Who is tracking you in this lesson? We will look at how our digital footprints are created and who is tracking us before we go any further. Let's recap on what a digital footprint is. What is a digital footprint? A digital footprint is data that you leave behind every time you browse on the Web. Everyone who uses the Internet has a digital footprint. But why did we start leaving digital footprints around? Let's meet Andy. Andy is a keen Internet user. He is always browsing on the Internet for almost anything. Andy likes to play video games and Netflix. He even likes to share pictures of himself on Instagram, Facebook and other social media sites. But is it possible that someone is following Andy in the digital world and tracking and tracing every impression he leaves? The answer is yes. Why? Because digital footprints are records of what you leave behind on the digital world every time, and he uses the Internet and visits a different site. It generates data about him that builds up in each location. The sites that Andy visits and other third parties exchange data about customer profiles and transaction statistics. The online services are a giant economic engine powering much of the Internet. Over time, the technology to create profiles of Internet user has become increasingly sophisticated. Few people realize how extensive their digital footprints are or how third parties can take their data and share it with others to make money. It's important to realize that digital footprints raises privacy concerns. Your digital footprint can be used to track your actions and used for building a digital profile of you for others to see and pass on. The footprints you leave behind can be obvious if you look hard enough. For example, if you send a tweet that you have just arrived in Paris and are looking at the Eiffel Tower, then you are explicitly stating where you are and when. But what about the implicit footprints? Every time you browse on a website, you are revealing some information about yourself to the website owner. The information you are revealing is I p address browser type operating system, last website you visited. But these footprints are too light for service providers. What Internet services such as e commerce, social networking and Web meal services are looking for is a website that can connect multiple interactions, such as a book being put in the shopping card and later click on pay. Now these services need to know when you are doing something. Now you are the same person who did that before. These service providers know that IP addresses can't provide that information. Therefore, they have to look somewhere else. One solution is cookies. What are cookies? A cookie tracks tiny actions you take. Digital footprints in the form of cookies are used to make Internet more usual. Websites usually have a cookie in your browser. The moment you enter onto the website, the website can store your profile information and preferences. The Web browsers, such as Google Chrome stores the cookie and then every time you visit the same website, the Web browser will send the cookie back to the Web server. The browser stores the cookie in the background. Cookies help identify your actions to improve your user experience. However, cookies means you are creating bigger footprints than you realize. Cookies don't just link up transactions. They can also be used to keep a log of every time you visit a site This means that the service provider is holding an account for you in the account it has stored personal information such as email, address, payment details, purchase history, personal information, even though this is just one site holding your information. If you think about it, the more sites you visit, each site will keep its own online version of you. That's how your footprint is getting bigger. Other sites will also hold even more personal information about you, such as age, gender, health, relationship status, employment history, financial history and so on. In fact, the list is even scarier. Raw data means companies are able to build profiles of you based on your habits, preferences, values, aspirations, intentions, future behavior. With all of this information being kept about you, you need to learn how to manage your footprints.