Rhode Island Department of Transportation

Radio Ad


RIDOT radio spot regarding the ripple effect of drunk driving accidents.

Vocal Characteristics



Voice Age

Middle Aged (35-54)


North American (General) North American (US Mid-Atlantic) North American (US New England - Boston, Providence)


Note: Transcripts are generated using speech recognition software and may contain errors.
When you decide to drive drunk, your decision carries a ripple effect You never even dreamed off. Think about what your actions will be responsible for. Say, you get in a crash and kill someone. If you live, your life is ruined. You lose your friends, your job, maybe your spouse and kids. You'll go to jail. But you did live. And even if you don't still think about all the lives you've ruined family and friends of the person you killed, your own family and friends. The first responders who never forget the horror even as they do their jobs. Er, doctors and nurses, even the medical examiner's the school psychologists and counselors all affected because of you. I know all this to be true because I've been affected on Lee Burke and I lost my 24 year old son to you last year. He was killed by a drunk driver going the wrong way on 95 right near home. Remember, anything that happens because of your impaired driving is all your fault. A message from the Rhode Island Department of Transportation