Las Fallas case study
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Las Vegas are one of the most iconic celebrations in Spain Once a year. Hundreds of monuments are built and then burned down in the streets of Valencia. So to promote money heists most explosive season, we decided to hijack the most explosive celebration introducing La Fiesta de papel in collaboration with Alejandro santa Eulalia, one of the most renowned fire artists. We created a 32 ft tall monument and placed it in the heart of Valencia. For five days. We held Spain's attention hostage. The press called it one of the most unique fires ever. Thousands of fans visited the monument daily and even the local shops created unofficial merchandise that's sold out fast, but it was on the last night before burning our monument down that we surprised the city with a plot twist worthy of the show itself. Our monument didn't fully turn into ashes. There was an important message hidden inside the structure with a special clue about the season finale. Our message remained in the streets for a week as proof of survival and a teaser for the next season. By hijacking one of Spain's most popular traditions, we ignited the country's curiosity about the season finale and got conversations spreading like wildfire