Cat Brand Demo
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
North American (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
If you spend any time looking through the world's media, it's easy to see how brands are more influential today than they have ever been. In the past. Companies worked hard to differentiate themselves by their products. Brands build value by connecting with people. We each have our own favorite brand of cars, clothing, coffee and other products we interact with every day. And although products are still important today, brands arm or than products products have life cycles. Brands outlive products, products can be copied and imitated brands are unique beyond preference, the value of brand is tangible. When Tata Motors of India bought Jaguar and Range Rover from Ford, what did they really by factories? Raw materials? Employees? No. They bought the brands for $2.56 billion more than the value of all the assets combined. When Kraft bought Cadbury for $19.5 billion Did they buy the chocolate, the factories, the recipes? No. They bought the brands