Marketing Seminar - training sample

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This is a sample read for a marketing seminar training manual.

Vocal Characteristics



Voice Age

Middle Aged (35-54)


North American (General)


Note: Transcripts are generated using speech recognition software and may contain errors.
Now let's look at the concept of specialization. If you were a cosmetic surgeon, looking to boost the public image of your new state of the art practice, who would you rather hire a public relations firm that deals with all types of clients or one that works exclusively with cosmetic surgeons? That's right, chances are you'll hire the specialty firm. Marketing yourself as a specialist, can offer a number of advantages. The pool of potential clients for your service will be smaller, but you'll be able to advertise to them more effectively. You'll also be in a better position to build your reputation and receive referrals from clients to their colleagues. As your reputation grows, the work you've done in the field will reinforce your value to new clients and allow you to charge higher prices.