Taboola - Explainer, Upbeat, Enthusiastic, Engaging
Top Talent
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
How did our video ads become one of the best account creators for tabula? The answer, customized customer acquisition videos. First, our strategy was to create a variety of potential video ads in different styles, messaging and tone of voice. Then we analyzed the performance for each video, measuring the click through rate cost per acquisition and the amount of accounts created based on the video's theme messages, link and visual style. After determining which of the videos has greater potential, we created a series of ads based on the most successful videos. Each video is then translated into different languages and localized to different territories including the development of shorter versions based on key moments determined earlier as the most effective with each platform receiving a specifically formatted version. But using our customized customer acquisition videos methodology, tens of thousands of new user accounts were created for tabula while sustaining the ro I at a maximum.