Nike Air Max Graffiti Stores Commercial

0:00
Video Narration
126
35

Description

Campaign I did for Nike Air Max in Brazil.
This commercial video won Grand Prize at the 2019 CLIO Awards in Cannes France.

Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

North American (General) US African American

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
Nike Air Maxes, a pivotal part of the street. Coach Soto lost the new bottles in Brazil. We put them on the feet of those who most represent the streets, the graffiti characters of Sao Paulo. I wouldn't do that. What Governor haste graffiti, he erased. Hundreds of I have, no, bro. That's why we have the ones that survive. This is the Air Master Feed Store. In partnership with Insta Graffiti, Brazil's biggest street art collective. We invited artists to update their own existing characters with the new Air Max models every week, a new drop in different regions of the city. The only way to get the sneakers on a limited pre cell was the visit The walls access Nike dot com and then locked the purchase through the location. Everything in seconds with no lines. Yeah, and to spread the word about the project, he gave life to our most iconic characters, showing off his new air Max around town. Graffiti fans loved but sneaker has they went crazy way were planning the next drops, and then this happened. Wait, the governor got convicted. Yeah, so back by the court decision, we brought back six iconic characters erased by him wearing six new Air Max models. Sneakers were sold out in minutes, but the mirror will live on as cultural heritage to the city. With 10 drops in County Project Became Profitable Platform for New Release Airmass graffiti stores transformed city walls into 90 stores, turning the brands e commerce into a cultural experience.