ANTHEM :60

Transcript

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words. We use them all the time, but sometimes we use certain words so often they lose their meaning. In the car business, words like satisfaction and customer service are tossed around so much it's easy to forget something essential that standing behind each one of those words is a person. That's why it decanted. Dealerships were not in the car business. We're in the people business and two people. Buying a car is a big deal. And so we have a word of our own. We like to kick around. That word is nice. It means we greet everyone with a smile, not because we have to, but because we want to. It means all of us striving to do the right thing every time without fail, because that's when something miraculous happens. Words reclaim their meaning, and the job we do is more than just a job we do. It becomes a part of us. That's why it decanted dealerships. Nice is more than just a word. It's something to believe they can A dealerships believe in Nice