Inspiration Commerce
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EnglishAccents
British (General)Transcript
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Remember how shopping used to be enchanting windows filled with spectacle, inviting you in. And then one day we got gridlocked and every store started to look. The same is all hope lost for the magic of shopping. Not quite introducing inspiration, commerce, a new social commerce format that transforms the windows of social media into enchanting shopping window displays. We launched this with a shopping experience called Model Homes working with six crafty wizards. We created the TV and home appliance range of Samsung at a scale of 1 to 12 oozing charm and personality. The beautifully created online shop windows invited scroll in, they were then drawn into virtual showrooms to discover Samsung products styled with interior aesthetic trends. That's when a friendly salesperson took over love art, always decorated collect treasures. Then you'll love this TV product suggestions and promotions based on what you like and spend time on and are due to check out our social shop windows attracted millions. The shows drew visitors every minute of the day. Our salesperson convinced more people to add to cart than programmatic ads. But best of all is that a format designed to sell, led to a growing love of the brand. Now, if that's not bringing back the magic of shopping, inspiration, commerce.