H & M Case Study
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
a touch is more than a physical sensation. It conveys emotions and love. Science has proven that touching each other is essential for our mental and physical health. But this year science tells the whole world to keep away from each other in order to stay healthy in these challenging times, H and M launched an innovation designed to bring us closer together even when we're apart introducing wearable Love, the first fashion item that's not just an expression of style but an expression of love. The wearable Love app connects to the jacket and enables the user to send a virtual hug, flexible sensors and tactile elements incorporated into the fabric, evoke the sensation of a human touch. A primal emotion of humanity can now be transmitted with the help of modern technology. Fashion is a great tool to express yourself to look good and also to feel good. We wanted to explore the whole concept of feeling good by the usage of technology. The question was how can technology enable us to be connected to our loved ones? For example, by feeling a touch on your shoulder when wearing the jacket, wearable Love was introduced with an emotional online film that was shared on social media. A landing page explained how the jacket works and asked if people would wear it and the idea of a technology that transmits emotions struck a chord. The response rate exceeded all expectations even more so the global press coverage. The innovation was featured in fashion, tech and news media all over the world and reached a total of six million people and it sent a message to the fashion world that the latest trend doesn't just have to be closed that people love, but ones that help people love each other.