Marketing Personalization Sample
Description
Vocal Characteristics
Language
EnglishVoice Age
Young Adult (18-35)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
If you want to stand out in 2021, you need to personalize your marketing and that means personalize content products, emails and more consider this personalization stats 63% of consumers are highly annoyed with generic advertising blasts, 80% say that they are more likely to do business with a company. If it offers personalized experiences, 90% claimed they find personalization appealing. Kevin George from email, monks asserts that personalized triggered emails based on behavior are three times better than batch and blast emails when you want to study examples of the power of personalization. It's hard to overlook netflix and amazon with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today. Easyjet, Easyjet launch a data driven email campaign that uses customers travel history with the airline to build personalized stories, Which then suggests where they might like to travel next. About 12.5 million emails have been sent, which had a 25% higher click through rate than non personalized emails. Cadbury's created a personalized video campaign that matches a dairy milk flavor with users based on data from their facebook profile, including age, interests and location. The campaign generated a 65% click through rate and a 33.6 conversion rate, proving that the personal touch works. Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks and encourages further use with its reward system, Which skyrocketed the revenue to $2.56 billion.