Nescafé Dulce Gusto - Explainer, 2022
Description
Vocal Characteristics
Language
EnglishVoice Age
Middle Aged (35-54)Accents
British (General)Transcript
Note: Transcripts are generated using speech recognition software and may contain errors.
Neo is more than just great coffee. It's about creating a unique user experience with their coffee shop at home. That's why we've redesigned the my account area to turn it into a dashboard. So the consumer can not only access all the information related to his coffee but also enjoy it. Starting with their machine current status. Then visually presenting with cards, their latest brews and a ranking with their most favorite drinks, an invitation to discover related products. And as always, we show points earned and the amazing gifts available, they can redeem them for. Finally, we make all the machine data accessible for better maintenance to offer a smarter experience. We've redesigned the quick reorder section to make it easier than ever to repeat their favorite orders to discover new ones or jump to the whole catalog. The experience continues with the most natural stop of the journey, the recycling page starring our paper based home compostible pods created to encourage users to get started by showing a how to video and step by step instructions on how to compost. Finally, we walk users through the path to our sustainable goals with a clear timeline that highlights our achievements along the way and the ones to accomplish because our commitments lead to action and our action speaks for itself.